The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Five ways to perfect the travel booking funnel - Tnooz

Five ways to perfect the travel booking funnel - Tnooz | The Insight Files | Scoop.it

Understanding the customer journey is a challenge for digital marketers, particularly when it comes to perfecting the process of online travel booking. The reality is that there are so many factors that influence a consumer before they make their final travel purchase decision. These factors occur on and offline, across multiple devices and over an unpredictable range of time. This article lists five best practices:


  1. Understand the travel visitor and his or her purchase process.

  2. Measure all relevant data points within the booking process

  3. Optimise for device type as matched to the appropriate stage of the customer journey

  4. Generate traffic and demand for the purchase process.

  5. Right-size the booking funnel.


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The future of travel booking

The future of travel booking | The Insight Files | Scoop.it

Skift is launching its first e-book, a 109-page collection of interviews with top online travel CEOs from across the spectrum and geographies, called The Future of Travel Booking. The world of online travel booking has undergone more radical changes in the past 18 months than any time since it changed the world of travel booking in the late 1990s. With metasearch evolving, veterans like Travelocity slipping away, and emerging powers in Latin America, China and Russia, it's more important than ever to hear what the leaders of these companies think.

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