The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Flight Centre's top 10 destination predictions for 2016

Flight Centre's top 10 destination predictions for 2016 | The Insight Files | Scoop.it

Things change fast in the world of travel, and destinations that were less travelled in 2015 are expected to rank at the top of the ‘must-visit’ charts in 2016.  Flight Centre has pulled out its crystal ball and distilled its visions of the travel future in a top 10 list - with the help of previous years' booking data, what customers are enquiring about and what the travel industry is set to offer in the new year. As always, Australian favourites Bali, Vanuatu and New Zealand made the list. More travel is also expected in our own backyard in 2016, with Tasmania and the Northern Territory slated to become mighty popular holidaying destinations come next year. According to Flight Centre, event-based travel is becoming increasingly popular as a trend. Find out more.

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Why consumers abandon a travel booking online

Why consumers abandon a travel booking online | The Insight Files | Scoop.it

Conversion rates for those making a travel booking are low - often in the single digit percentage range. The question is why do so many consumers who have actively decided to buy a product still abandon their travel booking during those final phases online? A SaleCycle survey has revealed that one of the most commonly cited reasons is that despite being in the booking path, consumers are still not ready to complete their travel booking. Another major factor is price - a cheaper deal found elsewhere or the consumer develops second thoughts. This infographic is worth examining to see if your brand is taking enough steps to lower these abandonment rates.

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