The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Why travellers are returning to travel agents

Why travellers are returning to travel agents | The Insight Files | Scoop.it

A flood of data has travellers — especially Millennials — seeking out real people to help them find their way. People today want hand-picked ideas for their particular tastes and interests. So they are returning to travel agents, relying on their expertise to do the research, the comparing, the vetting, the suggesting of the right place, the right time, the right price and so forth. The travel and hospitality marketing firm MMGY found that in 2015, 18% of travellers worked with a travel agent, a 50% jump on the previous year. Based on a survey of 14,000 households, the American Society of Travel Agents reports that it is currently seeing the highest numbers in three years for consumers booking through travel agents. Find out more.

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Hitlist - a new way to distribute travel

Hitlist - a new way to distribute travel | The Insight Files | Scoop.it

A new travel distribution start up, Hitlist, is targeting many segments across the inspiration, research and booking journey, but believes its 'sweet spot' is flexible travel. Hitlist targets leisure and business travellers who know where they want to go but are flexible on dates as customers as well as those tempted to travel by a good deal. Studies have shown that consumers visit an average of 32 websites before they complete a booking, with families taking an average of three weeks to book a holiday. The most difficult part of the process is finding attractive flights, and since this is where most people start their travel planning, it's also the area where an increase in conversion will have the greatest impact on the ecosystem. Hitlist aims to increase conversion by:

  • Making it easier to browse and evaluate options so consumers feel more confident that they're getting a good deal.
  • Logging users' preferences so that if prices drop in the future for a trip that interests them, the platform will let consumers know.

Hitlist's goal is to help people travel more and help vendors sell more by reducing current inefficiencies in the system, therefore breaking down the barriers that lead consumers to delay or defer a purchase decision.

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Jamie Dela Torre's curator insight, March 15, 2015 9:27 PM

Awesome! If you're wanting to travel around the globe, well, this would be also for you. http://goo.gl/3Z8Xej

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Travel innovation and technology trends 2016

Travel innovation and technology trends 2016 | The Insight Files | Scoop.it

Each year, Phocuswright publishes its pick of the top business and technology trends that will affect the future of travel distribution. This edition – supported by Hewlett Packard Enterprise – outlines the game-changing and gaining momentum/pivoting trends of 2016. The Phocuswright trends that define the future of travel distribution include:

 

  • E-commerce and social networks converge.
  • Augmented and virtual reality.
  • Quality digital experiences = customer loyalty.
  • Uberisation of the world.
  • Contextualisation: best when taken with personalisation and customisation.

 

Find out more.

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