The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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What influences the bleisure traveller

What influences the bleisure traveller | The Insight Files | Scoop.it

Expedia's latest study, Profile of the American Bleisure Traveller, with Luth Research provides an inside look at the bleisure traveller, where they are going, and why they are turning their business trip into a bleisure one. Destination is the leading factor in turning business travel into bleisure, especially considering most bleisure travellers (84%) will stay in the same city for their whole trip, and more than 80% also stay in the same hotel. Other factors include:

 

  • 66% reported they would book if they were travelling to an exciting city/location.
  • 85% highly consider a destination if they have great sightseeing locations/
  • 33% were influenced by events going on in that area (a convention, concert, show, etc.)

 

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Eve-Line Boulle's curator insight, March 27, 10:41 AM
"CNN defines a bleisure traveler as someone who puts the “fun” in a business trip..."
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Marketing watch: Digital marketing trends for 2015

Marketing watch: Digital marketing trends for 2015 | The Insight Files | Scoop.it

The new year begins well-intentioned on the marketing front. Marketing plans, heavily crafted and finessed in 2014, begin to be implemented - only to discover that the landscape has shifted, making said plan obsolete. Cross-channel marketers at Signal have put their marketing tools to the grindstone of reality, with the result being some of the most important digital marketing trends of the year. From beacons to data cooperatives that allow a consistent higher-level understanding of the customers, these trends continue to push marketers to become technologists. Rather than simply creating strategies to leverage other people's platforms, the successful marketer must become a voice for marketing technology organisation-wide.

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