The Insight Files
72.8K views | +57 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Fear of missing out gets travellers packing

Fear of missing out gets travellers packing | The Insight Files | Scoop.it

A 2015 survey of over 4100 Australians conducted by lastminute.com.au has revealed that one in four Australians have booked a holiday after suffering from social media fear of missing out (FOMO). The survey found that millenials, or Generation Y, are the worst offenders, with one in three aged 18-34 years old admitting booking a holiday as a result of social media envy. Generation X wasn't far behind in this trend, with one in five aged 33-54 years booking a trip after experiencing FOMO. Lastminute.com.au's favourite FOMO social media destinations are New York City, the W Retreat and Spa, Paris, Indonesia's Ubud and New South Wales' Hunter Valley. A lastminute.com.au spokesperson echoed the findings of this survey in a statement: "Today, people don't want to listen to friends' holiday stories on their return, instead we live and follow their journey in real time." Click here for more information.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Singaporean tourists value safety and security

Singaporean tourists value safety and security | The Insight Files | Scoop.it

The top five motivations for Singaporean consumers when selecting a holiday destination are safety and security (64%), interesting attractions (52%), value for money (47%), friendly citizens (35%) and world-class nature (28%). Although Singaporean consumers rate Australia satisfactorily across the majority of these selection criteria, Australia ranks quite poorly in terms of its value for money for both those who have and have not previously visited. Australia is ranked 4th for visitation against other long haul destinations for outbound travel from Singapore. Notably, only 5% of Singaporean consumers had high trip expectations of Australia. For more insights on the Singaporean consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-Singapore.pdf

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Interesting attractions a drawcard for Malaysian tourists

Interesting attractions a drawcard for Malaysian tourists | The Insight Files | Scoop.it

The five most important factors for Malaysian consumers when selecting a holiday destination are safety and security (58%), interesting attractions (48%), value for money (36%), food and wine (36%) and world-class nature (32%). Australia ranks favourably amongst Malaysian consumers for its safety and security, interesting attractions and world-class nature. While there is significant disparity between those who have and have not visited Australia in terms of the country’s perceived food and wine offering, Malaysian consumers across both groups rate Australia unfavourably with respect to its value for money. Australia is currently ranked 4th for visitation against other long haul destinations for outbound travel from Malaysia. For more insights on the Malaysian consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-Malay.pdf

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Back to basics for Indonesian tourists

Back to basics for Indonesian tourists | The Insight Files | Scoop.it

The top five motivations for Indonesian consumers when selecting a holiday destination are safety and security (46%), cleanliness and quality infrastructure (41%), world-class nature (40%), friendly citizens (31%) and value for money (28%). There is significant disparity between those who have and have not previously visited Australia across all selection criteria. More positively, Australia is ranked 5th for visitation against other long haul destinations for outbound travel from Indonesia. Furthermore, 44% of respondents who recently visited Australia reported high satisfaction levels of their trip. For more insights on the Indonesian consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-INDONESIA.pdf

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia's world-class nature offering draws Chinese tourists

Australia's world-class nature offering draws Chinese tourists | The Insight Files | Scoop.it

The top five motivations for Chinese consumers when selecting a holiday destination are world-class nature (57%), food and wine (46%), safety and security (45%), rich history and heritage (34%) and coastal scenery (27%). Australia ranks particularly favourably amongst Chinese consumers for its world-class nature and safety and security. Australia is currently ranked 10th for visitation against other long haul destinations for outbound travel from China. For more insights on the Chinese consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-China.pdf

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia's best kept secret

Australia's best kept secret | The Insight Files | Scoop.it

Australia’s food and wine has become one of its greatest assets with a range and quality of produce on offer that is second to none. Yet remarkably, the appeal of Australian food and wine remains one of our best-kept secrets. Good food, wine and local cuisine is now a major factor in holiday decision making, ranking third at 38%. Of people who have never visited Australia, only 26% associate the destination with a good food and wine offering. However, for those who have visited, Australia is ranked second for its food and wine experiences (60%) after France and ahead of Italy. For people who have visited from China, USA, France, India, Indonesia, Malaysia, the UK and South Korea, we are ranked as the number one destination for food and wine. Closing the perception gap between those who have and have not visited presents a huge opportunity for Australian tourism. Australia is strongly associated with fresh local produce, fresh seafood and livestock along with spectacular outdoor dining. For more information, visit http://www.tourism.australia.com/documents/Statistics/TA_Factsheet_CDP_FoodandWinereport.pdf

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia premier travel destination for New Zealanders

Australia premier travel destination for New Zealanders | The Insight Files | Scoop.it

The top five selection criteria for New Zealand consumers when selecting a holiday destination are interesting attractions (54%), value for money (53%), safety and security (53%), friendly citizens (33%) and food and wine (32%). Australia is ranked quite favourably across all selection criteria amongst New Zealand consumers, particularly with respect to its safety and security. 78% of New Zealand consumers are considering travel to Australia in the next four years, with 56% intending to visit. Optimistically, Australia is ranked 1st for visitation against other long haul destinations for outbound travel from New Zealand. For more insights on the New Zealand consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-nz.pdf

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Australia's fresh seafood entices Japanese tourists

Australia's fresh seafood entices Japanese tourists | The Insight Files | Scoop.it

The top five demand triggers for Japanese consumers when choosing a holiday destination are safety and security (59%), food and wine (53%), Indigenous experiences (43%), rich history and heritage (41%) and world-class nature (39%). Australia ranks favourably amongst Japanese consumers for its world-class beauty and natural environments as well as its safety and security. Perceptions of Australia’s food and wine offering are high amongst those who have visited and sampled but lower amongst those who have not. Japanese consumers most highly associate Australia’s food and wine offering with fresh seafood. For more insights on the Japanese consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-Japan.pdf

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Indian tourists seeking peace of mind

Indian tourists seeking peace of mind | The Insight Files | Scoop.it


The top five selection criteria for Indian consumers when selecting a holiday destination are safety and security (33%), world-class nature (33%), value for money (31%), food and wine (31%), and interesting attractions (28%). There is a marked perception gap between those who have and have not previously visited Australia across all five selection criteria. Positively, 40% of Indian consumers are considering travel to Australia in the next 4 years. Additionally, a significant proportion of Indian consumers report both high trip expectations and satisfaction levels of their trips to Australia. For more insights on the Indian consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-INDIA.pdf


more...
No comment yet.