When Australians travel, they turn to mobile for inspiration, planning, and for trip must-dos. All along the way there are opportunities for tour operators and travel businesses of all kinds to meet consumers in intent-rich moments. For 60 per cent of consumers, travel is the largest discretionary purchase made in the year. Consumers want to make the most of every trip and that means they research, plan and do more research - often in brief moments throughout the day on their smartphones. In Australia, 38 per cent of travel site visits now come from mobile. To better understand what travellers look for and expect in these moments, Google conducted qualitative and quantitative research studies, exploring the role of mobile among Australian consumers when planning travel. Find out more.