The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How Australians plan their travel

How Australians plan their travel | The Insight Files | Scoop.it

When Australians travel, they turn to mobile for inspiration, planning, and for trip must-dos. All along the way there are opportunities for tour operators and travel businesses of all kinds to meet consumers in intent-rich moments. For 60 per cent of consumers, travel is the largest discretionary purchase made in the year. Consumers want to make the most of every trip and that means they research, plan and do more research - often in brief moments throughout the day on their smartphones. In Australia, 38 per cent of travel site visits now come from mobile. To better understand what travellers look for and expect in these moments, Google conducted qualitative and quantitative research studies, exploring the role of mobile among Australian consumers when planning travel. Find out more.

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Touch and go: Travel planning across channels

Touch and go: Travel planning across channels | The Insight Files | Scoop.it

The competition to attract and retain travel customers online has grown especially fierce. To distinguish themselves from the pack, travel companies must understand and leverage the nuances of how customers engage with their brands – across all channels and platforms. Download this white paper produced by PhoCusWright to understand the strategies and tools travel marketers can use to effectively boost engagement and improve ROI.


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Where consumers shop for travel online

Where consumers shop for travel online | The Insight Files | Scoop.it

This PhoCusWright white paper – sponsored by Expedia – examines how leisure travellers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking. Among the findings, the report forecasts that more than one quarter of online travel transactions in the U.S. will be conducted via mobile devices by 2017. In China, mobile devices are predicted to capture 60 per cent of the online travel market. Across all markets, more consumers are turning to smartphones and tablets for travel information, with online travel planning and booking beginning to overtake offline channels in some markets. Download the report.

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Panos Fotiadis's curator insight, September 27, 2016 3:00 AM
Latest report from Expedia and Phocuswright