Inspired by a wealth of data, traveller endorsements, reviews, preferences and insights as well as industry leading understanding and innovation in technology, the experts at Booking.com have shed light on major travel predictions for 2017. Among the trends of what holiday makers and business travellers can expect to experience in the year ahead:
- Technology is fuelling a more demanding and impatient traveller, with 44% of travellers already expecting to be able to plan their holiday in a few simple taps of their smartphone and over half expecting their use of travel apps to increase in 2017.
- The bleisure boom is well and truly underway, with 2017 set to see a further upswing in the blurring lines between leisure and business travel, in addition to the value attached to workplace travel opportunities. Of the 40% of global travellers who journeyed for business this year, 46% think they will travel even more for business in 2017.
- 45% of travellers plan to be more adventurous in their choice of destination in the coming year, while 47% would like to explore corners of the globe that none of their friends have been to. 56% of travellers would like to do more independent travel in 2017.