The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Womens' travel accommodation preferences

Womens' travel accommodation preferences | The Insight Files | Scoop.it

A segment of the global women’s travel market is emerging in what is known as GGA - the girlfriend get away - for women who travel with other women for leisure purposes only. University of Canterbury tourism expert has been investigating the trend and says safety and security are the important issues. Women want hotels that offer female-only staff, from housekeeping to room service, secure lifts and floor access. They want healthy options in restaurants, full-length mirrors and dressing mirrors with white light as part of room amenities. While the accommodation industry worldwide has recognised the importance of female customers, they have placed emphasis on the female customer as part of the family group or as business travellers. The accommodation needs and services of the GGA market have been largely ignored. Click here to learn more.

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The travel plans of Baby Boomers in 2015

The travel plans of Baby Boomers in 2015 | The Insight Files | Scoop.it

Baby Boomers will be active travellers in 2015, anticipating taking 4-5 personal trips this year.


Key findings generated by AARP include:


  • More than half of Baby Boomers (55%) will only travel domestically (within the U.S.), with four in ten planning to travel both domestically and internationally, and few (3%) expecting to travel abroad only.
  • The top motivators for personal travel include escaping from normal, everyday life (57%), spending time with family and friends (55%) and relaxation and rejuvenation (54%).
  • The travel plans of 82% of respondents won't be affected by current political events or health situations.


Click here to learn more.

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