A segment of the global women’s travel market is emerging in what is known as GGA - the girlfriend get away - for women who travel with other women for leisure purposes only. University of Canterbury tourism expert has been investigating the trend and says safety and security are the important issues. Women want hotels that offer female-only staff, from housekeeping to room service, secure lifts and floor access. They want healthy options in restaurants, full-length mirrors and dressing mirrors with white light as part of room amenities. While the accommodation industry worldwide has recognised the importance of female customers, they have placed emphasis on the female customer as part of the family group or as business travellers. The accommodation needs and services of the GGA market have been largely ignored. Click here to learn more.