The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Travel start-ups giving mapping a fresh perspective

Travel start-ups giving mapping a fresh perspective | The Insight Files | Scoop.it

More and more discovery is happening locally after travellers have arrived in their destinations. It is no longer enough to hand out printed maps - although these are still appreciated by many travellers - and hope that a static piece of paper will lead tourists to your door. Travellers want to know everything to expect in and around a place they are going and where they will be in relation to where they are going next. These five start-ups seek to put an increased and smarter sense of direction in travellers' hands that can provide them with inspiration and familiarity with an area they are visiting. Among the start-ups include:

  • STAPPZ helps travellers save photos of their trips and creates a map displaying where the photos were taken.
  • Orbitist enables tourism boards to embed content directly on their site that is interactive in the form of photo and video, helping mine important user-generated social media.
  • Citymaps is a site for travellers to search, save and share points of interest.
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Travel start-ups connecting destination marketing organisations with travellers

Travel start-ups connecting destination marketing organisations with travellers | The Insight Files | Scoop.it

Connecting local businesses with tourism efforts, curating user-generated content and finding locals to help travellers get a true sense of place are tick marks on destination marketing organisations' daily agendas. But what destinations think travellers look for and what travellers search for don't always match up. Brands need actionable intelligence from platforms they can trust to take them deeper into the consumer's mind to tell them what's most useful to them. Skift has collated a list of five start-ups to build off the aforementioned three themes by showing destinations what really matters to a traveller without jumping through several hoops to find that out.


  • Chute curates user-generated content across all social media channels, helping brands use that content on their own platforms.
  • Mattr is a suite of social media tools designed for tracking, segmentation and language assessment of five main personality types.
  • CityScout connects travellers with experts in the places they are travelling who are particularly knowledgeable in what kind of experience they want to have.
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