The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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VisitDenmark CEO on local travel in Copenhagen and beyond

VisitDenmark CEO on local travel in Copenhagen and beyond | The Insight Files | Scoop.it

Skift has interviewed VisitDenmark's CEO to learn more about how VisitDenmark's destination marketing efforts are evolving and their impact on the visitor experience. With culturally immersive travel among the top megatrends in tourism, VisitDenmark's CEO says the country doesn't know anything different. Tourists and locals mostly visit the same bars, restaurants, parks and cultural venues in Copenhagen, and walk or bike the same historic streets lining the same twisting canals, because there really isn't a tourist zone like many other European capitals. In an effort to drive more business to smaller companies that cater to tourists but don't have significant marketing budgets, VisitDenmark is launching the nationally-owned DenmarkDirect.com booking platform. Denmark Direct is being designed to provide the DMO and its partners with massive amounts of data by centralising bookings at one online hub. For visitors, the platform offers the opportunity for more spontaneous and local travel experiences. Click here for more information.

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ITB Berlin predicts robust year for travel

ITB Berlin predicts robust year for travel | The Insight Files | Scoop.it

As ITB Berlin 2015 closes its doors on this year’s trade show, it’s a strong global travel industry we’ve got to look forward to. Despite international crises and political conflict, economic prospects for the world's travel industry are on the rise, with a number of positives coming out of the biggest trade show in the business. An economy boosted by falling energy prices, reduced interest rates, low inflation and positive economic forecasts for the Europeans and North Americans were all items on the agenda, and they look strong. Expectations for 2015 are high as the travel season beckons, with Germany in particular boosting a strong set of consumers keen to travel. Wage increases and a consistently stable employment market coupled with the falling cost of living have significantly increased spending. More than ever, people are willing to spend their money on holidays, and the luxury travel segment in particular stands to benefit from this trend.

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Where will Americans travel in 2015?

Where will Americans travel in 2015? | The Insight Files | Scoop.it

Americans today are taking less annual leave than at any point in nearly 40 years, according to a report for the U.S. Travel Association by Oxford Economics. So where and how will they be spending their leisure time in 2015? When Americans travel internationally, they typically stay closer to home. According to Euromonitor, the most popular international destination by a landslide will be Mexico, which topped the list last year with over 21 million trips. Mexico is alluring for its sun, cuisine, destination yoga retreats and cultural activities. Capturing second place is Canada, with Americans making approximately 12 million annual trips there due to its beauty, friendly people and safe environment. Rounding out the top three is Britain due to its variety of lush landscapes and cultures. Click here to learn more about where Americans will be travelling in 2015.

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Spring leisure travel driven by older generations

Spring leisure travel driven by older generations | The Insight Files | Scoop.it

Older travellers - including Baby Boomers and Traditionalists - are driving the overall increase in springtime leisure travel compared to last year. While many marketers are focused on the Millennial traveller, it is important to remember the value of the Baby Boomer and their capacity for travel. The largest group of spring leisure travellers (37%) are Baby Boomers. Factors behind this boom include an improving economy, pent up demand due to a difficult winter weather-wise, and life stage changes as more Boomers approach retirement and have fewer financial obligations, freeing up their time and money.

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Solo female travellers on the rise

Solo female travellers on the rise | The Insight Files | Scoop.it

TripAdvisor has marked International Women’s Day with a refreshing survey, showing solo female travellers are on the rise. The Women's Travel Survey, which looked at over 9000 women globally, and almost 2000 women from Australia, showed that independent travel is growing. A significant 44% of Australian women say that they have travelled solo in the past, compared to 33% in 2014. Unsurprisingly, the women of Australia, along with the females of the UK, rank among the most independent female travellers in the world. 81% of Australian females say they are planning to travel alone this year, with approximately half fitting in between two and four solo getaways in 2015. The top reported reason for female travel was the freedom of doing whatever they want, an answer that ranked around 56%. Click here to read the rest of the study's findings.

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TripHobo's curator insight, April 7, 2015 7:46 AM

Yes Really very true that.. There are so many good ways of travel available today for the safety of womens .. The real women power rocks today.. Make your plans for some awesome trips today http://goo.gl/IaLygu ;