Skift has interviewed VisitDenmark's CEO to learn more about how VisitDenmark's destination marketing efforts are evolving and their impact on the visitor experience. With culturally immersive travel among the top megatrends in tourism, VisitDenmark's CEO says the country doesn't know anything different. Tourists and locals mostly visit the same bars, restaurants, parks and cultural venues in Copenhagen, and walk or bike the same historic streets lining the same twisting canals, because there really isn't a tourist zone like many other European capitals. In an effort to drive more business to smaller companies that cater to tourists but don't have significant marketing budgets, VisitDenmark is launching the nationally-owned DenmarkDirect.com booking platform. Denmark Direct is being designed to provide the DMO and its partners with massive amounts of data by centralising bookings at one online hub. For visitors, the platform offers the opportunity for more spontaneous and local travel experiences. Click here for more information.