The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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What top travel sites looked like five years ago

What top travel sites looked like five years ago | The Insight Files | Scoop.it

Travel sites have seen significant redesigns during the past five years alone creating more simplicity for users. Simplicity best describes the overarching theme of how sites have evolved since 2010, moving towards showing users the search and booking fields first and then letting them scroll down to find out more. The messaging, or slogans, of these sites have changed along with how the sites grew during the past five years. Airbnb and Uber were still in their infancies in 2010, with their sites at the time certainly reflecting it. Uber's homepage illustrates how the sharing economy has grown in less than a decade. Skift has pulled desktop screenshots from 15 top travel sites using archive.org's Wayback Machine to see what a particular site looked like on a given day in 2010. Click here to view these examples along with links to the present-day sites for comparison.

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Five steps to better travel website performance

Five steps to better travel website performance | The Insight Files | Scoop.it

One of the best ways to improve on your bottom line is to improve the performance of your travel website - this means radically improving performance on mobile devices. Forrester Research is forecasting that mobile and tablet commerce will more than triple by 2018, going from $8 billion in travel and food services in 2013 to $28 billion in that category five years later. This was evidenced in 2014, when for the first time, people spent more time surfing the web on their phones and tablets versus laptops or desktops. 'Websites that load too slowly' was the top complaint in the latest survey by Forrester of what problems drive European and North American mobile users away from mobile websites. Understanding that problems with performance have an impact on your business' bottom line is the first step to better web application delivery. Click here for a framework on how this can be delivered.

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Punch Digital 's curator insight, March 2, 2015 1:11 AM

In one of the most competitive online spaces on the net, then getting your  website right from the start is essential to success. 


So whether you're a hotel or a tour guide company check out this excellent post and if your website is not working for you, then it's time get it right.

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The right stuff in travel: quality content, accurate content, available content

The right stuff in travel: quality content, accurate content, available content | The Insight Files | Scoop.it

Quality content on travel websites speaks to people: it’s inspiring, it’s relevant to the customer – and it’s bookable, says Eric Dumas, CEO at Vayant Travel Technologies. For the first decade or so, online travel was all about price. However, in today's intensely competitive online environment, consumers are looking for more, including inspiration, community and engagement (in addition to price). Investing in quality content is essential for travel sellers to prosper. Quality means richer content - compelling copy, creative use of video and images, access to customer reviews - in addition to accuracy. To achieve a comprehensive improvement in the quality of content, travel sellers can focus on three decisive stages in the customer journey:

  • Discovery: how to get noticed.
  • Catch and conversion: enticing the customer, turning looking into booking.
  • Relationships: ensuring the sale is the start of a relationship with the customer rather than a one-off.
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