The Insight Files
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Consumer trends and news curated by Tourism Australia
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The traveller path to purchase - dreaming

The traveller path to purchase - dreaming | The Insight Files | Scoop.it

MyTravelResearch has designed a 7-step path to purchase model that is used by organisations such as Tourism Australia, major hotel chains, cruise companies and research group TNS. This model differs from most path to purchase models in that it recognises that for travel, the first purchase point is not your last and includes decisions both en route and in destination. It also recognises that what you do on your trip may influence my travel decisions as well as your own future ones. In 2012, 27% of international visitors to Australia on average were using their mobile in destination, with around 12% using a tablet. This trend is seen quite widely across markets - both mature (UK, Germany and US) and high growth emerging markets (Indonesia, Brazil).

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Australia's best towns for short break holidays

Australia's best towns for short break holidays | The Insight Files | Scoop.it

This Traveller article details the 10 best towns in Australia for short break holidays to provide respite from the daily grind:


  1. Daylesford, Victoria
  2. Ballarat, Victoria
  3. Mudgee, NSW
  4. Newcastle, NSW
  5. Victor Harbor, SA
  6. Noosa, QLD
  7. Cairns, QLD
  8. Margaret River, WA
  9. Katherine, NT
  10. Launceston, Tasmania


Find out more about what these towns have to offer.

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Unforgettable after-dark experiences

Unforgettable after-dark experiences | The Insight Files | Scoop.it

In most destinations, there is plenty of exploring to be done after the sun sets. From moveable feasts to night-time rainforest walks, this Traveller article lists nocturnal tours which enable travellers to discover a different side to their favourite destinations. Highlights include:


  • Night snorkelling on Lord Howe Island
  • Cape Tribulation rainforest walk
  • Shoot for the stars in Broome
  • Barcelona tapas tours
  • The Ghosts of Edinburgh


Click here for the complete list.

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How caravanning became cool again

How caravanning became cool again | The Insight Files | Scoop.it

From California to Down Under, retro caravans are once again all the rage. The renewed appetite for caravans is part of the embrace of the global glamping movement - an outdoor-orientated pursuit that gets its name from glamorous and camping. Accommodation and facilities are much more luxurious than they were previously. Instead of pitching tents, unrolling sleeping bags and forgoing home comforts, consumers can now check in to glamp-sites with ready-made safari cabins. With its vast distances, natural beauty and sparse rail system, Australia is made for independent road tripping and caravanning. Click here for an overview of some of the best caravnning holidays around the world.

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What foreign visitors really think about Australia

What foreign visitors really think about Australia | The Insight Files | Scoop.it

From Swedish backpackers to stand-up comedians, Traveller has compiled a list of what foreign visitors think Australia does best, worst and most unexpectedly, in the lead up to Australia Day. Typically, tourists come to Australia for the sun, beaches, laidback cities, alluring landscapes and unique wildlife. However, visitors from overseas often leave with memories quite different to the ones they imagined they're capture. The panel includes a range of familiar faces, from English celebrity chef, Rick Stein, to Indian cricketing legend, Harsha Bhogle. Attractions which rated highly among the panel include Uluru, Sydney Harbour and Tasmania's Freycinet Peninsula. Click here to learn about which Australian foods and experiences topped the list for these familiar foreigners.

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Sand-sational: Traveller writers divulge their favourite beaches

Sand-sational: Traveller writers divulge their favourite beaches | The Insight Files | Scoop.it

When it comes to beaches, Australians are spoilt for choice, with places such as Whitehaven, Cable Beach, Cox Bight, Burleigh, Palm Beach and Turquoise Bay on offer. Yet Australians still like to travel in search of perfection, to enjoy culture and the beauty other places have to offer. In this article, Traveller writers share their favourite beaches - from the spring break beaches of the Caribbean and the surf beaches of Tahiti, to the family friendly patches of Fiji and the stunning backdrops of South Africa. Click here to view the complete list.

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Multi-generational cruising a new choice for family holidays

Multi-generational cruising a new choice for family holidays | The Insight Files | Scoop.it

Ocean cruising is becoming an increasingly attractive holiday option for the extended family. This article details the rise of multi-generational cruising. Norwegian Cruise Lines say 15-20% of its guests are now part of a multi-generational group; 30% of P&O Cruises' passengers are families. The trend is set to continue with baby boomers retiring and the youngest generation being better travelled than ever before. According to Cruise Lines International Association, some 2 million children below the age of 15 sailed on cruises last year. Click here to read the full article.

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Get over it: World's most spectacular bridges

Get over it: World's most spectacular bridges | The Insight Files | Scoop.it

Traveller presents a guide to ten great bridges you should cross in a lifetime, extending beyond the big four of San Francisco's Golden Gate, London's Tower Bridge, New York's Brooklyn Bridge and Australia's coat hanger, the Sydney Harbour Bridge. Bridges, perhaps more than any other human construction other than a school, symbolise hope, connection, reaching out to other communities and commitment to the future. The list includes spectacular architectural feats from Prague's Charles Bridge to Zimbabwe's Victoria Falls Bridge.

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So hot they're sizzling: Top travel destinations for 2015

So hot they're sizzling: Top travel destinations for 2015 | The Insight Files | Scoop.it

Roaring down an Oman desert dune in a 4WD and strolling an historic Magna Carta trail in England are among Traveller's travel writers' top holiday destinations for 2015. From the Cook Islands to South Africa, click here for the complete list of emerging destinations for 2015.  

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Allison Furfine's curator insight, December 8, 2014 6:01 PM

These are the newest destinations for travel in 2015. It's interesting to see what new places are emerging as "hot spots" for travel. If you want to see the new cool places to go, this article would be a great resource. I like how new places are constantly being discovered. Travel and tourism is so important to some of these places in order to stimulate their economies.

Penelopia Morton's curator insight, December 9, 2014 7:10 PM

I would love to travel with my two homeschoolers so, the world can be their classroom

So support by loving each other with products from my company www.pureromance.com/penelopiamorton

Gonzalez & Associates's curator insight, December 11, 2014 2:59 PM

Wow.. Check out these great destinations.. then give us a call to book your next adventure!  CruiseOne - Gonzalez & Associates: 727-362-6202

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Favourite travel photos: writers on their best shots

Favourite travel photos: writers on their best shots | The Insight Files | Scoop.it

Traveller.com.au's writers reveal the one photo from their travels that means the most to them. For most people, photos are an integral part of travelling. Whether you take your photography seriously or are simply happy to point and shoot, the photos you take will form a key part in retaining the memories of your trip. Take a look at the gallery to gain an insight into why these photos mean so much to their capturers.

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The 20 coolest streets in the world

The 20 coolest streets in the world | The Insight Files | Scoop.it

From Paris to Las Vegas, Hong Kong to New York: Traveller has collated a list of the places with the coolest streets in the world. Walking city streets reveal a city's character, providing history, architecture, culture, cafes, shopping and scenery. The list includes five great Australian strolls:


  1. South Bank, Brisbane - promenades provide views across the river to the CBD.
  2. Windan Bridge Loop, Perth - the walk loops around both sides of the Swan River and across Herrison Island in central Perth.
  3. Macquarie Street, Sydney - this 1810 thoroughfare runs between the Opera House and Hyde Park.
  4. Flinders Lane, Melbourne - this quintessential city-centre laneway is packed with fashion, accessories and crafts stores.
  5. Leigh Street, Adelaide - Pedestrian Leigh Street is transformed by wine bars and restaurants that spill tables across the tarmac.
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Geography's curator insight, July 6, 2015 10:54 AM

It's all a matter of perspective.  Which are your favorites?

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Australian icons that beat their international rivals

Australian icons that beat their international rivals | The Insight Files | Scoop.it

Many of the things that Australians will travel thousands of miles for have pretty passable substitutes in Australia. Traveller has compiled a list of Australian substitutes for the most famous overseas icons. These include:


  • Port Stephens as a substitute of The Arabian Desert.
  • Sydney's Opera House as an alternative to the Eiffel Tower.
  • Port Arthur as a similar option to San Francisco's Alcatraz.
  • Quarantine Station as a substitute of Ellis Island.
  • The Gold Coast as an alternative to Florida's theme parks.


Find out more.



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The best time to book a trip in Australia

The best time to book a trip in Australia | The Insight Files | Scoop.it

Climate matters. It’s not just where you go but when that can make or break a holiday. This Traveller article advises the best times to visit Australia's hotspots in order to avoid the crowds, save money and take advantage of Australia's climate. 


  • Far North Queensland: April or May to September outside of the mid-year school holidays.
  • Red Centre and Flinders Ranges: May to September.
  • Kakadu and Arnhem Land: April or September to mid-October.
  • Kimberley: Mid-May to mid-August.
  • Sunshine Coast: September to November.
  • Alpine Victoria/NSW: November to March. 
  • North Coast NSW: Mid-October to early December (outside of Schoolies in November) and late March to mid-May. 
  • South Coast Victoria and South Australia: February and March.
  • Tasmania: February and March, or April/November/December for self-drive touring. 


Click here for more information. 

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Punch Digital 's curator insight, June 15, 2015 2:25 AM

Here is a great informative article on when its best to plan your sunshine coast holidays for. Weather can play a major role in your holiday itinerary and satisfaction, so ensure you plan ahead.


If you are looking for accommodation on the Sunshine coast, check out Maroochydore located Catalina Resort at http://www.catalinaresort.com.au/

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World's best cities for celebrating Chinese New Year

World's best cities for celebrating Chinese New Year | The Insight Files | Scoop.it

This article lists the world's best places to celebrate the Year of the Goat - and they're not all in China. Chinese New Year, the world's largest human migration as hundreds of millions of Chinese people head home to celebrate with family and friends. However, there are plenty of public parties for the biggest event on the Chinese calendar, where tourists are treated to street parades, fireworks and traditional lion and dragon dances. Among the list include Sydney, which has positioned 90 light-up terracotta warriors along the harbour foreshore at Dawes Point. Over in Sydney's well-defined Chinatown area, the month-long party is one of the largest outside the Chinese mainland, with a month-long calendar of events culminating in the Twilight Parade of colourful floats. Click here to view the complete list.

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The 15 big issues affecting the travel landscape in 2015

The 15 big issues affecting the travel landscape in 2015 | The Insight Files | Scoop.it

What are the big issues that will shape the travel landscape in 2015? What does the future hold for the dollar, airfares, connectivity and climate? The lure of travel is as strong as ever and savvy travellers know to anticipate the unexpected. This article places 15 macro trends of 2015 under the spotlight, including the rise of social media and curated travel and the shift of sustainable tourism from an alternative life add-on to a basic consideration for many travellers. This article touches on trends impacting upon aviation, cruising and accommodation - how will these changes impact upon your business in 2015? Click here to learn more. 

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Fifteen holiday experiences that could change your life

Fifteen holiday experiences that could change your life | The Insight Files | Scoop.it

Travel is often less about the places you go and more about the people you meet when you get there. It's the conversation you strike with locals sitting at the next table in the café, or the charming family who run the little winery you stumble across by accident, that stay with you long after you return home. Increasingly, touring companies are including these authentic exchanges in their itineraries. For example, APT Tours offers a 15-day trip to the Kimberley which includes a visit to the indigenous-owned Home Valley Station to discover how these properties are managed. Click here to view some of the best tour experiences on offer.

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Metro marvels: The 17 hottest cities to visit in 2015

Metro marvels: The 17 hottest cities to visit in 2015 | The Insight Files | Scoop.it

Need a reason to take a holiday next year? Here are 17 cities to put on your list. Scraping into the list includes Australian cities, Brisbane and Melbourne. Brisbane is described as Australia's most improved state capital in the years since PM Julia Gillard chose the 'world-class city' to host the G20. Sydney's high-rise cranes and street-level hoardings are described as signs of positive change - including the construction of a multi-billion dollar cultural ribbon that will curve from Broadway to Barangaroo. Click here to view the complete list.

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Top destinations: Where we travelled in 2014

Top destinations: Where we travelled in 2014 | The Insight Files | Scoop.it

Ute Junker looks back on the hottest destinations of 2014 and explains why they are the sizzling places to be. Australians jumped on the Brazilian bandwagon this year, with Flight Centre reporting a 95% increase in bookings before the World Cup. Analysing the destinations that got the nod last year, Traveller has identified several sure-fire strategies that help enhance a destination's popularity. These include investing in infrastructure, hosting a flagship event, and choosing the right neighbour. Click here to learn more.

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Travel experiences that will change your life

Travel experiences that will change your life | The Insight Files | Scoop.it

There are holidays that help you relax and unwind, then there are travel experiences that change your entire outlook on life. Here, some of Traveller's most well-travelled writers name the experiences that changed their lives - and could change yours, too. Included amongst the top ten travel experiences that will change your life is driving into the heart of the Australian outback. Click here to view the rest of the list.

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