MyTravelResearch has designed a 7-step path to purchase model that is used by organisations such as Tourism Australia, major hotel chains, cruise companies and research group TNS. This model differs from most path to purchase models in that it recognises that for travel, the first purchase point is not your last and includes decisions both en route and in destination. It also recognises that what you do on your trip may influence my travel decisions as well as your own future ones. In 2012, 27% of international visitors to Australia on average were using their mobile in destination, with around 12% using a tablet. This trend is seen quite widely across markets - both mature (UK, Germany and US) and high growth emerging markets (Indonesia, Brazil).