A new report from Expedia Media Solutions identifies trends and behaviours of American, British and Canadian consumers in the 45-day digital journey leading up to a travel purchase. In all three regions, digital travel content consumption is one the rise. There are 806 million minutes spent on digital travel content in Canada, 2.4 billion minutes in the UK and 8.7 billion minutes in the US, a year-on-year growth in each. While the time spent on travel content varies, the study found that travellers in the three countries share some behavioural similarities when it comes to travel planning. Download the full report here.