Tourism Australia's 17 market traveller snapshots | The Insight Files |

These reports provide one-page snapshots of the travellers Tourism Australia are targeting for each of our core markets, including profile, behaviour, perceptions of Australia and TripAdvisor performance. These traveller snapshots can be used to specifically modify and shape product offerings and marketing activities to relevant markets. The snapshots have been updated with the latest 2016 data from the Consumer Demand Project and TripAdvisor. Additionally, in 2017, a traveller snapshot has been created for six additional markets: Brazil, Canada, France, Hong Kong, Italy and Taiwan. Click here to download the snapshots.