The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Navigating the multi-device travel path to purchase

Navigating the multi-device travel path to purchase | The Insight Files | Scoop.it

To better understand the role of mobile in a multi-device journey and how travel providers can better connect with the next generation of global travellers - via mobile app or m-site - Facebook commissioned consumer research company GfK to conduct a multi-method path to purchase study of 2,000 people aged 18+ across the Netherlands and Sweden who had recently booked a short-trip (2-4 days). The infographic above highlights the many opportunities for travel providers to connect with connected travellers throughout their journey.

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Solo travel on the rise

Solo travel on the rise | The Insight Files | Scoop.it

AARP has released a new report delving into the solo travel market. The highlights include:


  • Among adults aged 45+ who have travelled for personal/leisure reasons in the past 2 years and who use at least one online travel website, 37% claim to have taken a solo trip in the past.

  • Of the 37% who have travelled solo, 53% of travellers are married and 39% are single/divorced.

  • On average, they have taken 4 solo trips.

  • 81% are likely to take another solo trip in the next 12 months.


The solo traveller is looking for a laidback and relaxing holiday. The majority of solo travellers are extremely satisfied with their solo trips, with 81% planning to take another solo trip within the next 12 months. Click here to learn more.

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Australia bound travellers staying for the long haul

Australia bound travellers staying for the long haul | The Insight Files | Scoop.it

Travellers spreading their wings to Sydney are making the most of their long-haul flight by staying for an average of 23.7 nights per visit. This places Sydney second only to Bangkok in the list of countries where tourists spent the highest number of nights visiting. Research from the MasterCard Asia Pacific Destination Index, shows Australian cities claimed four of the top 20 spots of destinations in this list. The Index takes an in-depth focused look at tourism trends ranking 167 destinations. The destinations are drawn from 22 countries in Asia Pacific, representing 90.1% of all international overnight arrivals. Melbourne makes the grand slam as the second Aussie city and eighth overall when it comes to the longest amount of nights stayed by international visitors, followed by Brisbane and Perth. Find out more.

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