The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Travellers start picking brands based on mobile services

Travellers start picking brands based on mobile services | The Insight Files | Scoop.it

A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis, conducted by Apteligent, carried out by way of a global survey of travellers, found around 70% would sometimes select a company if it had superior mobile capabilities. Only 9% never considered the mobile prowess of a brand based on its mobile provision. These data points align with other recently releases studies, in terms of the expectations that many consumers now have, such as that from TripAdvisor which found that over one-third of travellers wanted a hotel to offer mobile check-in. Core to what constitutes a good mobile experience can be found in three elements: load times for content and functionality (86%), simple payment process (71%) and easy navigation (63%). Find out more.

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Travellers love social media — here's what travel brands must do to keep up

Travellers love social media — here's what travel brands must do to keep up | The Insight Files | Scoop.it

A recent report from Facebook and Deloitte emphasises that travel brands must become more sophisticated on social media as the shift away from TV continues. The report, which is a result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.


The report also lays out some statistics which highlight how users are engaging with social and travel:


  • 76% of social media users have a dream trip list, but only 8% have been everywhere on the list.
  • Social media ranks second to friends and family as a source of travel ideas.
  • 68% say that reviews give them the confidence to book a holiday. OTAs have a 37% share within this cohort.
  • Holidays were the third most reported topic that the surveyed social media users consumed.


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Vagabond Lifestyles's curator insight, February 22, 2015 2:42 PM

Really awesome stats!

Maxity's curator insight, February 24, 2015 5:31 AM

Les voyageurs sont toujours plus connectés. Une étude très intéressante qui détaille de quelle manière ils le sont.

Stephen Crewson's comment, February 24, 2015 8:46 AM
This is a fabulous post and one that the Campground Industry needs to see as well. Thanks for sharing it.
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Big data unravels the best time to target travellers with marketing

Big data unravels the best time to target travellers with marketing | The Insight Files | Scoop.it

Programmatic marketing specialist Rocket Fuel analysed data from over 240,000 travellers to establish what motivates luxury and non-luxury travellers when booking and leading up to taking a trip. The analysis by Rocket Fuel indicates where in the booking cycle both sets of travellers are most likely to reserve a hotel, and then all matter of items that they may take on a trip with them.

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