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Consumer trends and news curated by Tourism Australia
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Trends in travel and tourism for 2016

Trends in travel and tourism for 2016 | The Insight Files | Scoop.it

The Tourism Trend Report for 2016 has delved into the top sources around the web for the latest and most thought-provoking statistics and actionable insights. Among the key findings:

 

  • The tour and activity industry comprise a multi-billion dollar market.
  • Suppliers need to strike a balance between advance and last-minute offers.
  • It's a year for adventure and new experiences.
  • Treating ourselves is a priority when we travel.
  • Manage your reputation online.
  • Accept online bookings to access maximum revenue.
  • Mobile-optimised businesses are ahead.
  • Social media doesn't just mean Facebook.
  • Millennials are money poor, time rich.
  • There's a growing health and wellness trend to cater for.
  • Business travel is seen as an adventure.
  • It's time to start thinking about Gen Z.

 

 Find out more.

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Tourism tipped to overtake coal as Australia's second-biggest export

Tourism tipped to overtake coal as Australia's second-biggest export | The Insight Files | Scoop.it

After a sharp depreciation of the Australian dollar and a related drop in the price of key commodities, it looks like Australia's long-awaited transition away from mining-related infrastructure development is well under way. According to Barclays, the value of non-mining, non-farm exports has climbed 7% in the past 12 months, and services such as tourism are leading the way. So while miners are shipping more volume than ever to make up the price shortfall, Australia is looking increasingly cheap to holidaymakers, students and business groups from China, the US and Europe. Their currencies are, respectively stable, relatively strong and resilient against the odds.  If this trend of growth continues, tourism will have replaced coal as Australia's No. 2 export earner, behind iron ore. Find out more.

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The top 5 challenges facing marketers globally

The top 5 challenges facing marketers globally | The Insight Files | Scoop.it

The "marketer" designation continues to shift towards a new "marketing technologist" title, according to a massive new Salesforce report, which sampled 5,000 marketers across the globe. The report identifies the top 5 challenges facing marketers globally as:


  1. New business development
  2. Quality of leads
  3. Remaining up to date with marketing technology
  4. Customer acquisition
  5. Quantifying marketing's ROI


Technology plays a key role in these challenges, as the latest technologies can streamline quality lead generation while also increasing business opportunities and measuring impact. In order to tackle these challenges, the vast majority of respondents worldwide are planning to increase marketing spend in 2015. Click here to learn more, including the top spend categories with respect to social and mobile channels.

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Balancing the art and science of content marketing

Balancing the art and science of content marketing | The Insight Files | Scoop.it

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. 
The art of marketing is all the right-brained creativity that goes into a marketing program. These marketers are focused on emotions, visuals, and telling stories. OmmWriter, Balsamiq, and Storyteller are some of the tools in their toolkit. Outside of using these tools, these marketers can be found trying their hand at design, practicing their copy skills, and reading Seth Godin. The science of marketing is the data and analytics side - the left-brained, logical side of marketing. These types of marketers love analytics, testing and measuring. You'll find these marketers deep into tools like KISSmetrics, Google Analytics, and their preferred A/B testing tool. If you've found yourself some who can combine both of these and do them exceptionally well, you've found yourself a great marketer. The key is striking a balance. Click here to learn more.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Soraia Ferreira, Ph.D.
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TripAdvisor sheds light on what drives a hotel booking

TripAdvisor sheds light on what drives a hotel booking | The Insight Files | Scoop.it
Some fascinating global data from the folk at TripAdvisor, released as part of a presentation made in China this week.

Via Wendy Forbes
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Healthy holiday trend drives wellness tourism to become a $715bn industry by 2017

Healthy holiday trend drives wellness tourism to become a $715bn industry by 2017 | The Insight Files | Scoop.it

AUSTRALIAN hoteliers and tourism operators are the latest group set to cash in on our increasing preoccupation with health through the growing popularity of so-called wellness tourism.


According to a new Global Wellness Tourism Economy report compiled on behalf of the Global Health and Wellness Summit, this tourism trend is now worth $US438.6 billion ($462 billion) a year and is set to swell to $715.6 billion by 2017 - a 9 per cent rise each year.

This is nearly 50 per cent faster than the corresponding growth in the conventional tourism market, and Asia is expected to form the "epicentre" of the new wellness tourism market into the future.

            

Wellness tourism is a burgeoning tourism category largely visible through the popularity of options like health spas and relaxation retreats.However, it also takes into account people who travel solely with the purpose of tending to their health and the many more for who it is an important consideration when selecting a destination or accommodation.

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yayavartours's curator insight, November 13, 2013 2:23 AM

Delhi is adorned with powerful history, historical monuments, museums, galleries, panoramic gardens and cultural shows. Comprising into two distinct Delhi, the Old Delhi and the New Delhi. The wealth of Indian handicrafts can be enjoyed at the Crafts Museum at Pragati Maidan, at the State Emporia on Baba Kharak singh M...arg, and at Dilli Haat, which is Delhi Tourism's popular venue for crafts bazaars throughout the year.

 

http://www.yayavartours.com/honeymoon-tour-package.php

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Most Important Travel Trends of 2013

Most Important Travel Trends of 2013 | The Insight Files | Scoop.it

The millennials are coming! Or rather, they’re going, hitting the road in increasing numbers. And travel companies have been positioning themselves to take advantage of these independent-minded, digital-savvy twenty- and thirtysomethings eager to see the world after tightening the belts on their (collective) skinny-leg jeans. In 2013, we’ll see the results in a series of shifts that benefit all travelers.

Traditional luxury tour operators, including Butterfield & Robinson and Abercrombie & Kent, for instance, are rolling out more affordable and casual lines of trips. These riffs on their standard itineraries reprioritize authenticity over high thread counts and Michelin stars. 

 

In the meantime, the peer-to-peer model pioneered by millennials gets a new twist as transportation-sharing services multiply, from cabs to bikes to hourly car rentals—now even more convenient thanks to Car2go, which lets you locate and drive a nearby vehicle without a reservation.

 

Read the full story here: http://www.travelandleisure.com/articles/most-important-travel-trends

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A deep dive into social media and travel – past, present and future

A deep dive into social media and travel – past, present and future | The Insight Files | Scoop.it

 

There are options to read and solicit feedback, save and vote on products, and finally buy some, once you are completely satisfied with what is on offer.

 

While we are certainly moving towards a completely integrated, social media-enabled retail model, most of the action has been reserved for products: services, however, are yet to make much progress.

Most of the service-led initiatives are restricted to reviews and feedback, which are great for CRM but not-so-good for providing impetus to direct sales, since they fail to capitalize on the complete potential of social networks.

 

The travel and hospitality sector is one such service, which has the capability to offer an immersive social experience to travelers based on one attribute unique to it: travel is a social experience which is seldom undertaken alone, and the quality of the experience is also partly dependent on the company of fellow, like minded travelers.

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Traverik wants trip planning to be a breeze with its itinerary approach

Traverik wants trip planning to be a breeze with its itinerary approach | The Insight Files | Scoop.it

 

India-based startup Traverik helps travelers create trip itineraries with taking help from friends and families.

 

 

Read more: http://www.tnooz.com/2013/05/13/tlabs/traverik-wants-trip-planning-to-be-a-breeze-with-its-itinerary-approach/

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Back to basics – Four essentials for any mobile travel strategy

Back to basics – Four essentials for any mobile travel strategy | The Insight Files | Scoop.it

Believe it or not, people today are more dependent on our phones than even our wallets - indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would be worse than misplacing their wallet.

 

If indispensable even in familiar surroundings, our phones become that much more critical when travelling in new places.

Indeed, travelers have come to heavily rely on their mobile phones for assistance throughout the entire travel process. From the planning and booking stages, all the way to the last day of the trip, travelers depend on their phones for an array of functionalities: like exploring maps and local activities.

 

Studies show that 84% of people use their smartphones to view maps and 67% use their device to research local activities, restaurants and shows.

As travelers continue to eagerly integrate mobile into every stage of their journey, travel companies must establish a strong presence on mobile, offering a tailored experience that works to eliminate the stresses and uncertainties associated with travel.

So let’s examine four aspects of mobile that travelers have come to depend on and how travel companies can best incorporate such features into their mobile strategy:


Read more at http://www.tnooz.com/2013/05/03/news/back-to-basics-four-essentials-for-any-mobile-travel-strategy/#OSxVF5mJYrf7SBIQ.99

 

 

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Dubai aims to triple tourism income by 2020

Dubai aims to triple tourism income by 2020 | The Insight Files | Scoop.it
DUBAI (Reuters) - Dubai aims to triple its annual income from tourism to 300 billion dirhams ($82 billion) by 2020, which would involve doubling the number of its hotel rooms, a senior official said.Tourism...

Via Paul Sloan
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Behold the bounty to be had in travel when data roaming charges ease

Behold the bounty to be had in travel when data roaming charges ease | The Insight Files | Scoop.it

It’s the mid-1990s, and I’m one of those management consultants so lovingly praised on the hit TV drama House of Lies.

I traveled for about 90% of the time and needed an easier way to communicate other than a pager and pay phone.

In 1984, AT&T was broken up into several different “Baby Bells”. These became mobile network operators and travelling between them became highly expensive due to the lack of roaming agreements or consolidation.

It was not until the re-consolidation of the Baby Bells beginning in the mid-90s, and the expansion of providers such as Cingular (Now AT&T Mobility), Sprint PCS (Now Sprint Nextel), Verizon, and VoiceStream Wireless PCS (now T-Mobile USA) that roaming charges would be alleviated, and largely forgotten.


Read more at http://www.tnooz.com/2013/04/25/news/behold-the-bounty-to-be-had-in-travel-when-data-roaming-charges-ease/#iRwOW4A7VeMzib3I.99
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Agritourism: Where the farm and vacationers meet

Agritourism: Where the farm and vacationers meet | The Insight Files | Scoop.it
More farmers and ranchers are now adding Earth Day, visitor-friendly activities as a way of creating new revenue.

Via Paul Sloan
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CatherineKlimek's curator insight, April 29, 2013 6:36 AM

agritourism aux Etats-Unis

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GfK: Top 10 tech trends for 2016

GfK: Top 10 tech trends for 2016 | The Insight Files | Scoop.it

To help you prepare for future consumer demand, GfK have chosen the ten key Tech Trends they believe will have the most impact on consumer needs and behaviour in 2016 and beyond. Click here to download the infographic.

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Loyalty in travel isn’t dead - it's evolving and it's personal

Loyalty in travel isn’t dead - it's evolving and it's personal | The Insight Files | Scoop.it

Loyalty used to be simple - a guest stays, they get points, you give them a room upgrade or a free breakfast. Not any more, says Revinate. Guest expectations are changing and generic loyalty perks are no longer enough to impress and retain your best customers. Of the 238 million US companies who are members of a hotel loyalty brand, only 44% are considered active members, according to Sabre's report, 'Traveller Loyalty and the Modern Brand.' 50% of a loyalty program member's annual spend is not with his or her preferred brand, and 30% of members are at risk of switching programs entirely. It's not that the idea of loyalty programs is dead - more than 83% of loyalty program members believe they should be rewarded for loyalty - it's that the experience falls short. 71% say they receive irrelevant perks from their preferred brands. So the problem isn't that consumers are disenchanted with the concept of loyalty, but that consumer expectations have changed. Hotels need to rethink what loyalty means to the modern-day traveller. Click here for more information.

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DTS000's curator insight, March 12, 2015 1:21 PM

Are you getting the best deal you can on your travel?
You are if your booking it here: http://provencashback.com

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12 digital content creation tools

12 digital content creation tools | The Insight Files | Scoop.it

The central ethos of content marketing is the persistent creation of great content on a regular basis. This content could span from a simple blog post to an extremely complex interactive graphic. As with everything else, you can maximise your productivity by equipping your business with the right tools to tackle all kinds of digital content creation. Click here to view a selection of 12 popular digital content creation tools. 

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Taking advantage of trends in the travel and hospitality sector

Taking advantage of trends in the travel and hospitality sector | The Insight Files | Scoop.it

Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers' organic search strategies. This post uncovers three ways your travel and hospitality brand can align its organic search strategy with trends, research and opportunity this holiday season. Tips include creating content based on seasonal keyword trends, optimising your content to the fullest and ensuring a fast and user-friendly mobile experience.


Via Wendy Forbes
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When lighting up social media with kindness proves a better way to engage

When lighting up social media with kindness proves a better way to engage | The Insight Files | Scoop.it
This is a story of how a little human kindness created a bigger social buzz for a hotel than pushing rooms on Twitter and Facebook could ever have done

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The future of travel: eight things you need to know

The future of travel: eight things you need to know | The Insight Files | Scoop.it

Futurist Dr Graeme Codrington claims the key word for the travel industry today is "uncertainty", and that no one knows what is going to happen next.

Speaking at the ABTA travel convention, Codrington said that businesses must get their heads around the upcoming trends and the causes of disruptive change happening to consumers across the globe, or they will become extinct.

1. Everything you do is replaceable

"There is more computing power in your smartphone than NASA used to get Neil Armstrong to the moon. If your business is going to be successful in the next five years you need to focus your energy on what smart devices are doing to our world. If your business is not getting more digital more mobile, more connected, more networked; if you're not always on and if you're not using big data to become more intelligent, then you are falling behind. This is your only possible future, everything else you do is replaceable."

2. You can no longer compete based on your product

"Every institution, from the Roman Catholic church to Manchester United, all the way down to the definition of family, is changing. Regulators, having seen what happened in the financial services industry and having seen the devestation caused by the economic recession, are now looking at all industries that deal with people's money.

"Regulators want push more transparency and even without them, [the need for] transparency is there. You can no longer compete with [other businesses in your sector] based on your product, because your customers can check, in an instant, everything that everyone else is saying about your business - and they will be less likely to trust you rather than anybody else in their network."

 

Find the rest of the 'Things you need to know' here: http://www.marketingmagazine.co.uk/article/1217192/future-travel-eight-things-need-know

 

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WorldWideExperience's curator insight, November 6, 2013 9:47 AM

Smart marketing always works

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Trends in airport marketing show incredible value being unlocked in airports

Trends in airport marketing show incredible value being unlocked in airports | The Insight Files | Scoop.it

Singapore-based SimpliFlying has released their latest report, focused exclusively on eight current trends in airport marketing, which actually hold true for many travel businesses.

 

Read more: http://www.tnooz.com/2013/06/13/news/trends-in-airport-marketing-show-incredible-value-being-unlocked-in-airports/ 

 

 

 

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New rich in China developing taste for tourism

New rich in China developing taste for tourism | The Insight Files | Scoop.it

China's luxury travel market will continue to grow in the near future thanks to its emerging wealthy class. 

Last year, there were approximately 8,100 billionaires in China, up 600 from last year. 

Among them, some 2,700 have been identified and an estimated 5,400 more are believed to exist. 

Those are said to have "hidden" wealth. 

Around 600 individuals achieved 1 billion dollars or more in assets last year, 263 individuals of whom have been identified and 340 of whom are classified as having "hidden" wealth. 

Most of them are from first-tier cities, such as Shanghai, Beijing, Shenzhen and Guangzhou. 

Others are from such second-tier cities as Tianjin, Nanjing, Wuhan, Shenyang, Xi'an, Chengdu, Hangzhou, Jinan, Qingdao, Dalian, Ningbo and Suzhou. 

Official statistics show tourism reigns supreme as the number one leisure pursuit for China's newly wealthy. 

Some 63 percent of surveyed high-net-worth individuals listed travel as their preferred leisure activity, an annual increase of 2 percent. 

Their demands are becoming more diverse, and they are searching for a distinctive travel experience, according to an industry expert. 

Alison Gilmore, director of the International Luxury Travel Market, said that ILTM events are hubs created exclusively to develop the business of bespoke luxury travel. 

"Agents and buyers attending ILTM Asia from across the region will have the opportunity to ensure they're ahead of the game in meeting their clients' increasing demands during activities such as educational seminars and business networking," Gilmore said. 

According to statistics from the National Tourism Administration, the number of outbound Chinese tourists totaled 83 million in 2012, an annual increase of 18.4 percent. 

The market is now the largest in the world, ahead of that of Germany and the United States. 

It is expected that the outbound tourism market in China will continue to grow this year, with the number of tourists projected to reach 94 million. 


Via Wendy Forbes, Andrea Rossi
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Andrea Rossi's curator insight, June 4, 2013 3:23 AM

"China's luxury travel market will continue to grow in the near future."
"High-net-worth individuals listed travel as their preferred leisure activity, an annual increase of 2 percent."
"Their demands are becoming more diverse, and they are searching for a distinctive travel experience."

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Millions of social mentions bring the crowd to trip planning

Millions of social mentions bring the crowd to trip planning | The Insight Files | Scoop.it

Recommendations from friends, user generated content, guest reviews, curated content, city-specific guides…the trip-planning process can be overwhelming.

Where to start, how to gather and what to do with all that information when you need it the most: on the ground, wandering around the actual destination being researched.

Suggestme.com, which launched today, has taken a bite out of this juicy info-apple.

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Users can see the pulse of a city from the perspective of social media posts, and then can pick and choose their favorites to export to mobile, desktop or print.


Read more at http://www.tnooz.com/2013/05/02/tlabs/millions-of-social-mentions-bring-the-crowd-to-trip-planning/#hRMyFRzRfHBsk6sc.99
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Agri-tourism seen to boost work in rural communities

Agri-tourism seen to boost work in rural communities | The Insight Files | Scoop.it

The promotion of agri-tourism is seen to provide additional opportunities for farmers, farm owners and producers. It could also help increase employment opportunities in the community as well as the revenue of the local government. 


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What Guests Want...at Hotels - Wi-Fi trumps all.

What Guests Want...at Hotels - Wi-Fi trumps all. | The Insight Files | Scoop.it
Hotels.com has released the 2013 version of their Global Hotel Amenities Survey, summarized in ...
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If it’s good for Oprah and Ellen... inbound rebound lifts hope for tourism

If it’s good for Oprah and Ellen... inbound rebound lifts hope for tourism | The Insight Files | Scoop.it

The “Oprah and Ellen effect”, combined with the improving US dollar is luring more international tourists back to Australian shores, with the number of foreign tourists entering the country growing at the same rate as the number of Aussies heading overseas for their holidays, according to numbers released by the Australian Bureau of Statistics (ABS).

For the first time in nearly a decade, international arrivals grew by 4.9 per cent to the 12 months to February 28, the same growth rate as Australians travelling overseas.

The Lunar New Year drove a record number of Chinese arrivals in February, according to Tourism & Transport Forum acting chief executive Trent Zimmerman. More than 110,000 Chinese visitors landed in Australia during February, according to the ABS figures.

“Chinese visitors accounted for almost one in five of all international visitors to Australia in February, underscoring the importance of Chinese New Year to our tourism industry and the value of investing in events which attract those visitors,” Zimmerman says.

In addition to China, the number of visitors from traditional incoming tourism markets, such as the US and Japan are also increasing. Tourist numbers from the US were up almost 6 per cent and Japanese visitors increased 4.2 per cent for the year. This, according to Zimmerman, is largely thanks to long-term investments in marketing and promotional campaigns, such as LA’s G’day USA event and US talkshow queen Oprah’s subsidised trip with her fans to Australia in 2010.

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