The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The rapid pace of innovation in travel

The rapid pace of innovation in travel | The Insight Files | Scoop.it

Innovation and change have always been driving factors in the evolution of travel, but now it’s happening at a much more accelerated pace. The travel industry continues to face mounting pressures to improve productivity, reduce costs and increase the bottom line, all while delivering superior service and the optimal traveller experience. So now more than ever there is a sense that the industry must continue to innovative and transform how it does business and serve travellers. This article details some of the key concepts to embrace for travel brands looking to innovate:


  • Innovate to serve your customer's needs
  • Don't fight new technology
  • Balance today's needs with tomorrow's promise
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Airline and hotel apps prove less popular than OTA apps with Millennials

Airline and hotel apps prove less popular than OTA apps with Millennials | The Insight Files | Scoop.it

Millennials are under-indexing on airline and hotel apps, while dramatically over-indexing in their usage of branded OTA apps. This finding challenges the belief that the millennial is now booking directly more often, bypassing the intermediary altogether. The data comes from a mobile analysis of 1,500 Android panellists featured in two new reports from Strategy Analytics. Those aged 25 and younger under-indexed 6% less for airlines and nearly 8% for hotels. Meanwhile, they over-indexed 2% with respect to OTA apps. On the airline front, the comparison between only airline apps and the total panel's usage highlights the significance of the spread between demographics. Click here to learn more.

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Top 20 travel destinations for 2015

Top 20 travel destinations for 2015 | The Insight Files | Scoop.it

Locations away from the tourist trail are proving popular in 2015. The Escape team has glanced across the globe – assessing everything from trends and anniversaries to new air routes and the latest hotels – to come up with 20 spots set to become this year’s hottest travel destinations. Among the top 20 travel destinations for 2015 include Australia's own Tasmania, with the Museum of Old and New Art putting Hobart on the world map and now innovative tourism operators popping up around the Apple Isle. Tourism Australia's Managing Director John O'Sullivan says Tasmania epitomises Australia with its raw natural beauty, incredible fresh food and history at Port Arthur. Australia's capital city Canberra also made the list, due to its combination of natural wonders, national museums, historical sites and the charm of a small town with the conveniences of a big city. Click here to view the complete list.

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Shannon Clarke's curator insight, March 26, 2015 8:53 AM

Some like to live their lives surrounding their family, some their friends, and some their work. However, I desire to live my life surrounding the act of travel. Not only in 5 years but for many more years to come I hope to travel far and wide. I have travelled all around Australia so I wish to travel to as many countries as I can encounter before my day is up. I hope to live in Ireland as well as New Zealand for a few years for working purposes.