Millennials value stories and photos over video for trip inspiration | The Insight Files | Scoop.it

Travel articles hold just as much value with millennials as photos and video do, a new Yahoo Travel survey finds. Yahoo Travel asked 700 U.S. millennial travellers aged 18 to 34 what type of travel what type of travel content inspires them to book a trip. While the percentages of millennials favouring travel articles and photos are close, the articles edge out photos by 2 percentage points. Online travel photos are the third most popular medium viewed, underscoring how videos and photos usually need supplemental text to give travellers more context, millennials or otherwise. Find out more.