Two Weeks in Australia | The Insight Files | Scoop.it

Tourism Australia has launched a new 'Two Weeks in Australia' campaign to promote Australia as a 'do-able' two-week destination for UK travellers. Designed to move Australia from the 'wish list' to the 'shopping list' for British consumers, the initiative includes four weeks of TV and digital advertising, a 24-page supplement in The Sunday Times and a 44-page edition of The Telegraph's luxury travel magazine, Ultratravel. The campaign runs from 1 April to 30 April, 2015.