No time like the present to get Christmas bookings | The Insight Files | Scoop.it

Almost half of the Chinese getaway market is still up for grabs, according to travel data and marketing platform Adara. Using transactional data from last year's Christmas period and a real-time analysis of current search patterns, Adara says that half of in-market Christmas travellers have yet to book their flights or hotels for the festive period. Family travellers are the most organised, although nearly two in five are yet to book. Meanwhile 43% of couples looking to escape their relatives are there for travel firms to convert, while solo travellers represent the biggest opportunity with half still undecided about where to go.