The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Close to one billion international tourists in the first nine months of 2016

Close to one billion international tourists in the first nine months of 2016 | The Insight Files | Scoop.it

Destinations around the world welcomed 956 million international tourists between January and September 2016, according to the latest UNWTO World Tourism Barometer. This is 34 million more than in the same period of 2015, a 4% increase. Demand for international tourism remained robust in the first nine months of 2016, though growing at a somewhat more moderate pace. After a strong start of the year, growth was slower in the second quarter of 2016 to pick up again in the third quarter of the year. While most destinations report encouraging results, others continue to struggle with the impact of negative events, either in their country or in their region. Find out more.

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International traveller spending rose to $1.4 trillion in 2015

International traveller spending rose to $1.4 trillion in 2015 | The Insight Files | Scoop.it

International tourism receipts in destinations around the world grew by 3.6 percent year-over-year in 2015 to total $1.4 trillion, in line with the 4.4 per increase in international arrivals (1.2 billion), according to the UNWTO. International spending receipts in the Americas, Asia Pacific and the Middle East all grew by four percent year on year while in Europe they grew by three percent and in Africa by two percent. The US, China, Spain and France continue to be the top destinations in international tourism receipts and arrivals. Spending by Chinese travellers increased 25 percent year on year in 2015 as total outbound travellers increased by 10 percent to 128 million. Find out more.

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World tourism reaches “new heights”

World tourism reaches “new heights” | The Insight Files | Scoop.it

According to the United Nations, international tourism reached record levels in 2015. There were almost 1.2 billion arrivals for overnight trips worldwide last year, up by 4.4% on the previous 12 months. The UNWTO said this was driven by a few leading markets including China, the USA and the UK. Incoming tourism grew by around 5% in Europe, the Americas, Asia and the Pacific, while arrivals to the Middle East increased by 3%. The UNWTO's confidence remains largely positive for 2016, although growth is expected to fall slightly to 4%. Find out more.

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UNWTO Tourism Highlights 2015

The UNWTO’S Tourism Highlights presents an overview of international tourism based on the results for the year 2014. The report highlights international tourism arrivals and receipts on a global level, in addition to presenting regional results and forecasts. According to the report, international tourist arrivals worldwide are expected to increase by 3.3% a year between 2010 and 2030 to reach 1.8 billion. The strongest growth by region will be seen in Asia and the Pacific, where arrivals are forecast to reach 535 million in 2030. Click here to download the report.


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UNWTO Visa Openness Report

In 2014, destinations around the world still require an average two-thirds of the world's population to obtain a visa prior to departure. Some 19% of the world's population is able to enter a destination without a visa, while another 16% can receive a visa on arrival. Globally, there is significant variety in visa policies, from countries allowing almost any citizen to enter freely to countries requesting visas indiscriminately. Overall, emerging economies tend to be more open than advanced ones. Positively, notable progress has been made in the area of visa facilitation in recent years. While at the beginning of 2008, destinations required an average of 77% of the world's population to apply for a traditional visa prior to departure, this percentage decreased to 62% in 2014. In total improvements of visa requirements were made in 6,747 destination-source market country pairs between 2010 and 2014.

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International tourist arrivals reach record 1.13 billion in 2014

International tourist arrivals reach record 1.13 billion in 2014 | The Insight Files | Scoop.it

Global travel set a new record in 2014. A total of 1.13 billion travelers crossed borders in 2014, an increase of 51 million travelers over the 1.087 arrivals recorded in 2013, according to data released by the UNWTO. This is the fifth consecutive year of growth since 2009. All regions saw significant growth in tourist arrivals. A strengthening global economy combined with explosive outbound growth from several developing markets have led to several years of tourism growth that shows little sign of slowing down. In fact, the UNWTO has reported a positive outlook for 2015, with expectations for 4% growth. Growth is expected to be strongest in Asia and the Pacific and Americas, followed by Europe. Click here for regional statistics.

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The rise of adventure tourism

The rise of adventure tourism | The Insight Files | Scoop.it

The UNWTO Global Report on Adventure Tourism, published jointly with the Adventure Travel Trade Association (ATTA), is a first approach by UNWTO on the topic of adventure tourism. The report provides insight into the intrinsic relationship between adventure tourism and responsible tourism.The report allows all tourism stakeholders to work from a common base of understanding in one of the most progressive forms of tourism, which both organisations believe will develop into the industry standard. With careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.

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UNWTO launches global report on Shopping Tourism

UNWTO launches global report on Shopping Tourism | The Insight Files | Scoop.it

"Shopping tourism has emerged as a growing component of the travel experience, either as a prime motivation or as one of the major activities undertaken by tourists at their destinations. UNWTO’s recently released  Global Report on Shopping Tourism  analyzes the latest trends in shopping tourism, providing insight into key success factors for destinations aiming to develop this segment"

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UNWTO's Tourism Highlights - 2016 Edition

UNWTO's Tourism Highlights - 2016 Edition | The Insight Files | Scoop.it

The UNWTO has released its 2016 edition of Tourism Highlights, presenting a concise overview of international tourism in the world based on the results for the year 2015. Key areas covered include: key trends in international tourism, results by (sub)region and country of destination, world's top tourism destinations, outbound tourism by region and top spenders and tourism towards 2030. Highlights encompass:

 

  • Tourism flows were influenced by three major factors in 2015: the unusually strong exchange rate fluctuations, the decline in the price of oil and other commodities and increased global concern about safety and security.
  • China, the United States and the United Kingdom led outbound tourism in their respective regions in 2015, fuelled by strong currencies and economies.
  • France, the United States, Spain and China continued to top the rankings in both international arrivals and receipts.
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UNWTO infographics for the tourism industry

UNWTO infographics for the tourism industry | The Insight Files | Scoop.it

The World Tourism Organisation (UNTWO) has produced a range of infographics for download at the following link. Topics covered include why tourism matters, international tourist arrivals and receipts, and the world's top tourism spenders. Among the key insights include:

 

  • Tourism comprising 10% of GDP, 1 in 11 jobs and 6% of the world's exports (US $1.5 trillion).
  • China, the USA, Germany, the UK and France constiting the top five markets in terms of international tourism expenditure for 2015.
  • In 2015, international tourist arrivals totalled 1184 million while international tourism receipts equated to US $1232 billion.

 

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The world's best travel videos of 2015 emphasise place and emotion

The world's best travel videos of 2015 emphasise place and emotion | The Insight Files | Scoop.it

The winners of the World Tourism Organisation's annual video competition all create an emotional connection with the viewer. These submissions provide excellent case studies for tourism bureaus about the future of video storytelling that defines the essence of place with a specific point of view. Among all the videos, there is a palpable sense of being immersed in the destination through the use of point of view perspective and movement that makes viewers feel like they are along for the ride. The majority of destinations among the submissions highlight their natural environments and opportunities for outdoor activities. These are expressed through high-adrenaline adventure and serene moments of calm reflection that lead to transformative travel experiences with a spiritual rush. The primary destination marketing message today seems to suggest that travellers need to slow down and focus on the essential. Click here to view the videos.

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Jason Bent's curator insight, November 19, 2015 7:36 AM

Visionner les vidéos lauréates de la compétition annuelle organisée par l'organisation mondiale du tourisme. 

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UNWTO Secretary-General on sustainable tourism, visas and security

UNWTO Secretary-General on sustainable tourism, visas and security | The Insight Files | Scoop.it

Skift interviewed Taleb Rifai, UNWTO secretary-general, on the biggest issues facing global tourism in 2015 and beyond, in addition to how destinations can work to create solutions to these challenges and opportunities. As a record 1.1 billion international travellers crossed borders in 2013, the global tourism landscape is shifting to new frontiers of Asia, Africa and Latin America while the tourism strongholds of Europe and the U.S. continue their ascent in visitor arrivals. Exports from international tourism rose to $1.5 trillion in 2014 and show no sign of falling back. The worldwide travel and tourism gross domestic produdct is growing faster than the average global GDP and both domestic and international visitor spending are projected to soar during the next decade. Click here to read the interview.

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Signs continue looking good for tourism

Signs continue looking good for tourism | The Insight Files | Scoop.it

The World Tourism Barometer has posted an increase in international tourism for 2014, with international tourist arrivals reaching 1,138 million in 2014, a 4.7% increase over the previous year. For 2015, UNWTO forecasts international tourism to grow by 3% to 4%, further contributing to the global economic recovery. This is the fifth consecutive year of above average growth since the 2009 economic crisis. By region, the Americas (+7%) and Asia Pacific (+5%) registered the strongest growth, while Europe (+4%), the Middle East (+4%) and Africa (+2%) grew at a slightly more modest base. For 2015, the UNWTO forecasts stronger growth in the Asia Pacific and Americas, followed by Europe. Click here for more information.

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International tourism growth beats early estimates

International tourism growth beats early estimates | The Insight Files | Scoop.it

International tourism is on track to hit a new record with more than 1.1 billion international tourists crossing borders. The number of international tourists grew 5% through the first 10 months of 2014, exceeding the UNWTO's expectation of 4.5% growth. A total of 978 million international tourists crossed borders last year, 45 million more than in the same period of 2013. These are remarkable results considering that different parts of the world continue to face significant geopolitical and health challenges, while the global economic recovery remains rather fragile and uneven. Click here to view tourism growth by region.

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The growth of the wellness tourism sector

The growth of the wellness tourism sector | The Insight Files | Scoop.it

The Global Wellness Institute recently released updated data that showed that wellness tourism continues to be one of the fastest-growing travel categories: revenues expanded from $438 billion in 2012 to $494 billion in 2013 – and that 12.7% growth rate was 40% larger than originally forecast. And wellness tourism also grew 74% faster than global tourism overall in the last year (14.6% versus 7.3%).

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World Tourism Day 2013 | Tourism and Water: Protecting our Common Future

World Tourism Day 2013 | Tourism and Water: Protecting our Common Future | The Insight Files | Scoop.it

People are naturally attracted to water destinations, to coastal wetlands such as coral reefs and beaches, and to inland wetlands such as lakes and rivers, reflecting the strong bond between people and nature as well as the unique aesthetic appeal of wetlands.

 

Despite the diversification of the global tourism market, coastal and beach tourism remains the dominant segment in terms of number of tourists. As such, water destinations are a significant part of the global tourism experience and likely to be a key part of the expansion in demand for tourism locations. Tourism in wetlands offers many positive opportunities at the national, regional and local levels, including economic benefits to national and local economies, support for local livelihoods and local cultures, and, importantly, support for wetland conservation.

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