International Champions Cup success could lure major US sports to Australia | The Insight Files | Scoop.it

The big wigs that brought the likes of Real Madrid to Melbourne this month are reportedly in negotiations to lure major US sports to Australia. Evidence of the ICC's success is in the stands - even with an AFL game played across town at Etihad Stadium, Saturday night's ICC opener attracted more than 80,000 to the MCG. Financial backing from government for the ICC has further bolstered the ability to host such an event and sets a precedent for further cooperation in bringing other high profile sporting events Down Under.