The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Quick facts on U.S. online travel

Quick facts on U.S. online travel | The Insight Files | Scoop.it

The U.S. travel sector is fighting an uphill battle against geopolitical events, Brexit's effects on the stock market and the U.S. presidential election. However, American travellers' desire to explore and get away remains unabated, with growth in the 4-5 per cent range projected through 2020, bringing the total travel market to US$403.3 billion that year. Download this Phocuswright infographic to learn six quick facts about what you need to know about the U.S. travel market.

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U.S. travellers will dominate tourism spending in Asia-Pacific through 2020

U.S. travellers will dominate tourism spending in Asia-Pacific through 2020 | The Insight Files | Scoop.it

U.S. travellers are the top spenders on travel in the Asia-Pacific region, having spent some $231.6 billion there in 2015, and it appears their lead position will remain the status quo for the foreseeable future. That's according to a report from PATA, which projects that U.S. travellers will spend more than $257 billion in the region by 2020, taking 28.1% market share. Compare that to Chinese travellers, the world's largest outbound market, that spent about $60 billion on travel in Asia-Pacific in 2015 and will spend about $72 billion by 2020 and account for nearly 8% market share. Find out more.

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Millennials more likely to use travel agents than any other U.S. demographic

Millennials more likely to use travel agents than any other U.S. demographic | The Insight Files | Scoop.it

The number of people who say they've used a travel agent to book a trip has rebounded slightly in recent years, and increased interest from millennials in agents may have contributed. In the last year, 22 per cent of Americans from households earning more than $50,000 booked travel through a travel agent, an increase from 14 per cent just three years ago, according to new research from the American Society of Travel Agents (ASTA). Millennials are leading the way in travel agent usage, with a striking 45 per cent likely to recommend a travel agent to a friend or family member. About two-thirds of those polled across all demographics said using an agent makes their trip better. Find out more.

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U.S. travellers on sustainability and brand transparency

U.S. travellers on sustainability and brand transparency | The Insight Files | Scoop.it

Some 105.3 million U.S. leisure travellers, or 60 percent of all leisure travelers in the U.S., say that they are "sustainable travellers" — those concerned with how their travel impacts everything from a destination's local economy to the environment. This is according to a new study from Mandela Research, a firm that studies unfamiliar or controversial data and trends in the travel industry. The study also found that, ironically, 64 percent of its survey respondents were unsure of what sustainability means when unaided by destinations. Find out more.

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