Some of the industry's leading brands are now considered to have a stronger user experience on their mobile websites than desktop. The latest wave of consumer benchmarking from UK-based eDigitalResearch found that users of Booking.com, for example, favoured its mobile website (87.5%) over desktop for overall user experience. The brand's mobile app scored at the same ranking level as the desktop version (85.1%). Against other brands, Booking.com was the overall winner for user experience across multi-channel environments, ahead of the likes of Hotels.com, British Airways, Lufthansa, Expedia and Marriott. Find out more.