The Insight Files
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Consumer trends and news curated by Tourism Australia
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User experience for travel sites often better on mobile than desktop

User experience for travel sites often better on mobile than desktop | The Insight Files | Scoop.it

Some of the industry's leading brands are now considered to have a stronger user experience on their mobile websites than desktop. The latest wave of consumer benchmarking from UK-based eDigitalResearch found that users of Booking.com, for example, favoured its mobile website (87.5%) over desktop for overall user experience. The brand's mobile app scored at the same ranking level as the desktop version (85.1%). Against other brands, Booking.com was the overall winner for user experience across multi-channel environments, ahead of the likes of Hotels.com, British Airways, Lufthansa, Expedia and Marriott. Find out more.

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5 things digital marketers should know about user experience

5 things digital marketers should know about user experience | The Insight Files | Scoop.it
User experience is becoming an increasingly popular feature of the digital landscape, but not all marketers have a clear view of what it is, and how it impacts their work. This article details five key things digital marketers should know about the user experience:1. User experience is not just about interfaces.2. User experience touches the product itself, not just the promotion of it.3. Experience happens anyway - you only get to decide whether you'll design for it. 4. User experience uses multiple research approaches.5. User experience will subsume much of what currently counts as digital marketing.
Via Andrea Rossi
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