Lessons learned from user testing hotel websites | The Insight Files | Scoop.it

To highlight how user testing can be useful in finding opportunities to improve, Tnooz examined three of the most popular sites when looking for a hotel: Hilton, Booking.com and Skyscanner.

Among the lessons learned from assessing these websites include:

  • Flexibility
  • Including search by attraction
  • Using attractive imagery
  • Powerful filtering
  • Considering localisation
  • Being instantly recognisable

Find out more.