Airbnb emphasises its host community as its primary value proposition | The Insight Files | Scoop.it

In the past, much of the discussion around Airbnb's unique selling points has focused on the room sharing model's affordable price point and direct access to local neighbourhoods. The concept of community, however, connotes a certain level of trust, familiarity and security, which helps allay the uncomfortable nature of the guest experience for more conservative travellers who are unsure of staying with a stranger. The sense of community surrounding Airbnb is becoming its greatest differentiator in the travel marketplace. Moving forward, the company is prioritising its ecosystem of hosts above everything else to further cement its relationship with those hosts and address the concerns of people who have not tried room sharing. Find out more.