Tourism Australia's war chest for promoting the country in key markets such as the US and Europe has received a $80 million boost from the organisation inking five-year deals with both Virgin and the airline's alliance partner and cornerstone shareholder, Etihad. Virgin's five-year deal with Tourism Australia, which extends the partnership launched in 2012 will result in them jointly spending $50 million to promote the country to leisure and business travellers. The primary focus of the marketing will be the US, which is Australia's fourth-largest market by volume. American tourists increased their spending in Australia by 9% to $2.8 billion last year, according to new figures. Find out more.