The Insight Files
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Consumer trends and news curated by Tourism Australia
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Virgin Australia bets on boost in American tourists from weaker dollar, lower fares

Virgin Australia bets on boost in American tourists from weaker dollar, lower fares | The Insight Files | Scoop.it

Tourism Australia's war chest for promoting the country in key markets such as the US and Europe has received a $80 million boost from the organisation inking five-year deals with both Virgin and the airline's alliance partner and cornerstone shareholder, Etihad. Virgin's five-year deal with Tourism Australia, which extends the partnership launched in 2012 will result in them jointly spending $50 million to promote the country to leisure and business travellers. The primary focus of the marketing will be the US, which is Australia's fourth-largest market by volume. American tourists increased their spending in Australia by 9% to $2.8 billion last year, according to new figures. Find out more.

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Australia’s most eco-friendly airline is…

Australia’s most eco-friendly airline is… | The Insight Files | Scoop.it

Australia and New Zealand’s most eco-friendly airlines have been revealed in a new study.

 

Virgin Australia (VA) has taken out top honours as Australia and NZ’s cleanest carbon emitting airline, according to JetRadar.com’s new ECO Rank.

 

Virgin Australia releases 58.68 g/km of carbon dioxide (CO2) per passenger.

 

The top five airlines also included Air New Zealand, Jetstar, Qantas and Tiger Airways.

 

The website compared individual aviation emissions, traffic forecasts and the range of aircraft types.

 

Emirates was revealed to be the world’s number one eco-friendly airline.

Air New Zealand finished in 90th position on the world rankings, while Qantas placed 170th.

 

 

Australia and New Zealand’s Cleanest Airlines:

 

1. Virgin Australia 58.68 CO2 g/km per passenger

 

2. Air New Zealand 72.18 CO2 g/km per passenger

 

3. Jetstar 80.03 CO2 g/km per passenger

 

4. Qantas 82.43 CO2 g/km per passenger

 

5. Tiger Airways 94.36 CO2 g/km per passenger

 

6. Regional Express 139.21 CO2 g/km per passenger

 

7. Airnorth 156.51 CO2 g/km per passenger

 

8. Aeropelican Air Service 175.28 CO2 g/km per passenger

 

9. Airlines of Tasmania 177.66 CO2 g/km per passenger

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Will Australian tourism win the Oscars?

Will Australian tourism win the Oscars? | The Insight Files | Scoop.it

Tourism Australia and Virgin Australia have launched a $4 million joint marketing campaign aimed at luring Americas to Australia. The digital and TV campaign will run from 22 February to 24 March 2015. Advertisements will air during the Oscars pre-show and during the Oscars coverage on Good Morning America. There will be customised ads appearing on the Huffington Post and Los Angeles Times, with takeovers on Yahoo!, USA Today and the Wall Street Journal all focusing on driving traffic to the Australia.com website.  The ultimate goal of the campaign is to build upon the growth from the US market by delivering compelling destination messages and great travel offers to affluent, middle-aged leisure travellers in ten of America's key states. In 2014, the US was the fourth largest international market to Australia, with 537,600 arrivals during the year ending September, representing a rise of 10.8%.

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