Marketers are beginning to take advantage of virtual reality (VR) and travel is one of the most exciting industry use cases. The technology's immersive and interactive abilities are a perfect fit with the travel industry's reliance on selling experiences through storytelling and visual narratives. VR can enable marketing teams to demonstrate services, show off new features and reward customers with exciting experiences. VR is a huge opportunity for marketers because it's so open to differentiation, and it's scalable. For example, there are reportedly more than 1 million Google Cardboard devices in circulation. Before long, it will be commonplace for travel brands to use in-home VR brochures to help customers plan trips. Find out more, including how travel companies are already leveraging VR technology.