The cruise sector has a problem - one that its operators and biggest fans will acknowledge but claim is shifting. It's an image issue, where the very concept of a cruise trip is aligned frequently to those retiring and taking their dream trip or generally those at the older end of the age spectrum. Inevitably, most cruise lines are working to banish this preconception but the statistics speak for themselves. According to cruise industry association, CLIA, the average age of the cruise passenger is 49 years old, married and has a full time job. The money and background angle is certainly there, with most college educated and with an average income of $114,000 a year. This article outlines how to use technology to help lure in the naysayers to a cruise ship. Find out more.