The Insight Files
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Consumer trends and news curated by Tourism Australia
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Visa says we're about to see a huge jump in international travel

Visa says we're about to see a huge jump in international travel | The Insight Files | Scoop.it

More than 280 million households globally will make at least one international trip per year by 2025, which represents a 35% increase over 2015 figures. That's according to a new study published this week by Visa, in conjunction with Oxford Economics. Two factors are driving the exponential jump in international travel, including the rise of the middle class worldwide and advances in technology and heightened competition in the global tourism marketplace making international travel more affordable in more markets. As expected, China tops the list of the 10 countries spending the most on outbound travel, also showing the highest increase in total spend projected over the next ten years. Find out more.

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Visa Affluent Study 2015 shows holiday habits of Asia Pacific's well-to-do

Visa Affluent Study 2015 shows holiday habits of Asia Pacific's well-to-do | The Insight Files | Scoop.it

Getaways with pristine beaches and upscale hotels are most likely to top the family holiday destination list for well-heeled Asia Pacific families, according to the Visa Affluent Study 2015. The study, which looked into the travel patterns of affluent consumers in eight major markets (Australia, China, Hong Kong, India, Indonesia, Japan, Singapore and South Korea) in the Asia Pacific, found that four in five respondents have travelled with their families in the past 12 months and they also prefer to spend their holidays within the region. Respondents rank Japan (26%), Hong Kong (25%) and Australia (21%) as the most popular destinations over the past 12 months. In the same period, the survey shows the region's most frequent affluent travellers to be from Singapore and China (3.1 trips each), followed by Hong Kong (2.8 trips) and India (2.0 trips).

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Itours Australia's curator insight, September 11, 2015 5:41 PM

Australia still on the menu for Chinese luxury travellers.

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UNWTO Visa Openness Report

In 2014, destinations around the world still require an average two-thirds of the world's population to obtain a visa prior to departure. Some 19% of the world's population is able to enter a destination without a visa, while another 16% can receive a visa on arrival. Globally, there is significant variety in visa policies, from countries allowing almost any citizen to enter freely to countries requesting visas indiscriminately. Overall, emerging economies tend to be more open than advanced ones. Positively, notable progress has been made in the area of visa facilitation in recent years. While at the beginning of 2008, destinations required an average of 77% of the world's population to apply for a traditional visa prior to departure, this percentage decreased to 62% in 2014. In total improvements of visa requirements were made in 6,747 destination-source market country pairs between 2010 and 2014.

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Which region travels the most?

People from the Asia Pacific region are travelling more than anyone else, according to the 2015 Visa Global Travel Intentions Study. The Visa study asked over 13,000 consumers across 25 countries if they had travelled for leisure at any point over the past two years. Of those surveyed, 84 percent in East Asia said they had taken a trip solely for pleasure, compared to the global average of 76 percent. Indonesia, Thailand and Korea represented the countries with the highest increase in outbound travel. Among the report's topics include:


  • Shifts and changes - current and future macro trends in leisure travel.
  • Asia on the rise - Asia's appeal to travellers and a focus on the Chinese traveller.
  • A new  breed of traveller - changing attitudes and behaviours of leisure travellers.
  • The solo traveller.
  • The tech savvy traveller.
  • Payment choices of leisure travellers.
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Panos Fotiadis's curator insight, November 3, 2015 3:50 PM

Easy to guess...or not?

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Australia the top intended destination for Chinese travellers in 2016

Australia the top intended destination for Chinese travellers in 2016 | The Insight Files | Scoop.it

The Visa Travel Intentions Survey 2015 monitors and analyses international travel trends and travel behaviour globally. According to the study, Australia, France and Japan are the top three most intended destinations for Chinese travellers in the next one year. USA, Australia and Canada are the top three favourite destinations for solo travellers who want to engage in sporting events and activities. Additionally, the environment and types of activities available to travellers are what made USA, Japan, Hong Kong, UK and Australia the top five destinations in 2015. The study was conducted by Millward Brown with 13,603 travellers, aged 18 years and above across 25 countries in January and February 2015.

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Cultural Infusion's curator insight, August 24, 2015 9:40 PM

Australia is a must see destination for many of our international counterparts, those who come here for a vacation or to work and study. This is not surprisingly really as you cross the borders of the states you can go from beach to bush, Australia is such a diverse and rich culture, with so much to see and do. 

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Reducing the barriers for travel to Australia

Reducing the barriers for travel to Australia | The Insight Files | Scoop.it

TTF Australia is the peak industry group for the tourism, transport and infrastructure sectors. As a national, member-funded CEO forum, TTF advocates the public policy interests of the 200 most prestigious corporations and institutions in Australian tourism, transport, property and infrastructure. This report, Visitor Visa Reform: Reducing the barriers for travel to Australia, compares Australia’s visitor visa regime to that of our competitors for tourists from key source markets like China, India and Indonesia, and makes recommendations to improve Australia's competitiveness in this area.

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