Despite the evolving nature of the tourism marketing landscape, this article from MyTravelResearch highlights the effectiveness of more ‘traditional’ marketing methods to achieve cut-through and increase visitation. According to research, email is still, by far, the most effective marketing channel with 91% of people checking their emails at least once a day. Furthermore, authenticity and consistency in branding is more important than ever, improving search engine results. Social media engagement means your business is more likely to be presented in a search engine result. Find out more.