The Insight Files
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Consumer trends and news curated by Tourism Australia
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VIVID Sydney injects one hundred and ten million into NSW economy

VIVID Sydney injects one hundred and ten million into NSW economy | The Insight Files | Scoop.it

Figures released today confirm that VIVID Sydney 2016 injected a phenomenal $110 million into the NSW economy. In 2016, the NSW Government made the strategic decision to extend the festival from 18 to 23 nights. $110 million in visitor spend is up 75 per cent on last year's figure. VIVID Sydney also became Australia's largest event with 2.31 million attendees experiencing it. Destination NSW CEO and Vivid Sydney Executive Producer Sandra Chipchase said the results were driven by exceptional marketing, partnership campaigns and outstanding programming. Find out more.

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Vivid shines bright for special guests

Vivid shines bright for special guests | The Insight Files | Scoop.it

The city's iconic Sydney Harbour Bridge, skyscrapers and various Vivid Sydney installations at Dawes Point were switched to Sydney's FC team's colours ahead of the hotly anticipated sporting event. Chelsea's FC blockbuster Sydney clash was expected to pull more than 80,000 spectators, and NSW Minister for Trade, Tourism and Major Events and Minister for Sport said it was a great show of hospitality for Chelsea FC: "Chelsea is appearing exclusively in Sydney, with the event secured by the NSW Government through Destination NSW. With almost 20% of tickets sold to interstate and overseas fans, it promises to provide a boost to the local visitor economy."

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Vivid kicks off — and so does all sorts of footy

Vivid kicks off — and so does all sorts of footy | The Insight Files | Scoop.it

As if Sydney wasn’t lit up enough by the prospect of sport, sport and more sport — here comes the ever-popular Vivid, giving the city its annual sheen of brilliance. Vivid illuminates its unique way from May 22 to June 8. It could well be Sydney's biggest sporting week since the 2000 Olympic Games - ANZ Stadium will host State of Origin Game 1, the Super Rugby grand final rematch and the English Premier League team Tottenham Hotspur, while the Sydney Swans will play at the SCG. And it's not just all shapes of footballs flying about - the whacking of shuttlecocks begins when the Australian Badminton Open hits Olympic Park from May 26-31. Trade, Tourism and Major Events Minister Ayres said the city would be buzzing with 765,000 domestic and international visitors, bringing in more than $50 million to the NSW economy. Find out more.

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Sydney tourism lights up for Vivid

Sydney tourism lights up for Vivid | The Insight Files | Scoop.it

Like moths to a flame, travellers are drawn to the bright lights of the Vivid Festival, returning to Sydney in droves for 2015. Global travel search engine Skyscanner has shared a few figures on travel to Sydney, and has found that during the chilly Vivid season, both international and domestic travel to the city spikes by 36%. The most loyal fan to Sydney's Festival of Lights, Music and Ideas was again the British, while both Singapore and the US saw the highest growth in visitor numbers, growing 32% and 23% respectively. Vivid continues to sparkle as one of Australia's major drawcards, with a 37% boost in domestic travel set for this year's spectacular, with a range of support from around the Great Southern Land. Skyscanner's head of marketing for Oceania said culture and art continue to inspire jumps in tourism. "From our data, it is clear that art and cultural events like Vivid 2015, together with the Writers Festival and Film Festival positively contribute to the local tourism industry."

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Vivid Sydney Draws Record Crowds

Vivid Sydney Draws Record Crowds | The Insight Files | Scoop.it

NSW Deputy Premier and Minister for Trade & Investment Andrew Stoner today announced Vivid Sydney 2013 an unprecedented success, with preliminary estimates showing record attendance of more than 800,000 people across the 18-day event. 

 

Visitors flocked to the biggest Vivid Sydney ever, which included the largest Vivid Light Walk expanding into North Sydney with the lighting of the Sydney Harbour Bridge, and Darling Harbour showcasing Australia’s first spectacular water show performances.

 

The Vivid Music program also expanded into new venues and Vivid Ideas featured more than 180 events with over 6,000 tickets sold. Over 40,000 tickets were sold for Vivid LIVE at the Sydney Opera House.

 

Read more: http://www.etravelblackboard.com/article/144416/vivid-sydney-draws-record-crowds

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Viviana Abigail's curator insight, October 3, 2013 11:31 AM

This article falls under the sociable category in our Persia paper. FormForm this article really shows the entertainment of which the people of Australia do enjoy. This article can be seen as a window of peace through which the citizens can escape their world of dispare for a night of delight but also an adaptation or link between two very different worlds. The worlds mash together through art and literature and the opera house changes its surroundings so that the people may enjoy splenderious shows of fine culture and art.

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Vivid Sydney wins international award

Vivid Sydney wins international award | The Insight Files | Scoop.it

Vivid Sydney has been recognised as a world leading event, taking out one of the top honours at the 2015 Pacific Asia Travel Association Grand and Gold Awards. Vivid won the Gold Award in the Marketing – State Government Destination category, recognising State or city tourism organisations. The Pacific Asia Travel Association Awards recognise exceptional achievement in a range of activities in the Asia Pacific travel industry. There were 269 entries from 83 travel and tourism organisations across the world in this year's awards. Vivid Sydney was awarded Best Tourism Event in both 2013 and 2014 at the Australian Event Awards, the prestigious national award for the events industry.

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Carol Carini's curator insight, September 9, 2015 12:33 PM

Not surprised. Sydney is an awesome place to visit.

American Australian Travel Magazine

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Top 9 ways to see Vivid Sydney

Top 9 ways to see Vivid Sydney | The Insight Files | Scoop.it

The sparkling festival of music, art and lights has descended onto Sydney once again, and Travel Weekly has rounded up the best ways to experience it. The festival kicked off on May 22 and runs until June 8, with Destination NSW's chief executive officer Sandra Chipchase saying it's become a "can't miss of the season," drawing 1.43 million people last year alone. Here's the round-up, from family-friendly to intellectually stimulating:


  • Vivid Game Zone
  • Two Up Talk Series
  • Monster World
  • Streets Ahead
  • Transcendence
  • INTER/play
  • Light Origami
  • A Game of Drones


Find out more.

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Vivid gets its own app in China

Vivid gets its own app in China | The Insight Files | Scoop.it

People in China will be able to plan a trip to visit the world famous light festival by downloading a new innovative Vivid mobile app. China is the number one inbound visitor market for NSW. In the year ending September 2014, more than 443,000 Chinese visitors stayed 12.1 million nights in NSW and spent over $1.5 billion during their stay so it makes sense for Destination NSW to promote the world famous event to Chinese travellers. "Destination NSW will be sharing images of some of Sydney's most iconic buildings on its Weibo and WeChat accounts in China and encouraging followers to scan the images using the new app. In just a simple click, users will see the landmarks come to life in 3D renders, projections and a stunning video of Vivid Sydney highlights."

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Vivid Sydney announces 2015 events

Vivid Sydney announces 2015 events | The Insight Files | Scoop.it

Vivid Sydney, the world's largest festival of light, music and ideas, has just released the 2015 line-up - the 18-night festival will be entering its seventh year with its biggest program to date. From May 22 to June 8, Destination NSW will be hosting Vivid Music, Vivid Ideas and Vivid Sydney events throughout the city and harbour. Festival highlights include over 60 light installations and projections, water theatre shows, new and expanded programming at Pyrmont and the Star and the University of Sydney, and the centrepiece: the Lighting of the Sails at the Sydney Opera House. Destination NSW CEO Sandra Chipchase reported that Vivid aims to "build on the results of last year when more than 20,000 international visitors travelled to Sydney on dedicated Vivid Sydney travel packages."

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