Return on Word of Mouth study | The Insight Files |

In June, WOMMA gathered some of the world's leading brands and researchers and launched "Return on Word of Mouth," a landmark study to finally answer this question and to determine the true value of WOM, both online and off, relative to other marketing and media. On average, online and offline consumer conversations and recommendations account for 13% of consumer sales, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales. Click here to download the press release.

Via Don Dea