The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Top travel trends from 2016's WTM

Top travel trends from 2016's WTM | The Insight Files | Scoop.it

This KarryOn article highlights the top trends and insights gathered at the world's largest travel show - World Travel Mart in London. Among these include:

 

  • Travellers choosing a holiday destination based on the environment and sustainability.
  • By 2018, mobile will be the number one method for travel bookings given internet usage is already nearing 75%.
  • Physital is the new buzzword for agents. Wholesalers are likely to provide agents with branded virtual reality headsets to assist them in selling their product. 
  • Within 5 years, Facebook will be 100% video content. Unless your business is producing immersive video or 360-degree video, you will be left behind. 
  • Not far behind are Chatbots, using artificial intelligence and machine learning to interact via an app with potential customers in a human like way without any direct human involvement. 
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Emerging trends in the global tourism industry

Emerging trends in the global tourism industry | The Insight Files | Scoop.it

For nine consecutive years, the Global Trends Report by Euromonitor International, in partnership with WTM, has been at the forefront of accurately predicting major travel trends around the world, looking at how the travel industry is developing in a rapidly changing landscape. The report identifies the key trends set to shape the travel industry in seven regions: the Americas, the UK, Europe, Middle East, Africa, Asia, India. The Global Travel Trends Report offers an insight into to the size and shape of travel and tourism and identifies pressing industry issues, emerging brands, destinations and demographics, growth categories and consumer trends. To read the full report, click here.

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World Travel Market Global Trends Report 2015

World Travel Market Global Trends Report 2015 | The Insight Files | Scoop.it

According to the WTM's 2015 Global Trends Report, geopolitical events are further impacting economic performance, with conflicts affecting certain destinations in the Middle East and North Africa, Russia and Ukraine. Nonetheless, travel continues to shine globally, with arrivals reaching over 1.1 billion in 2014, up by 4.3%. 2015 is forecast to see slightly slower growth, estimated at 3.7%. The International Monetary Fund predicts global GDP growth of 3.2% for 2015, with advanced economies showing an improved outlook with growth slowing in emerging markets. The Asia Pacific region is predicted to see the fastest growth in inbound expenditure over the next five years. Despite a recent slowdown, outbound Chinese travellers are still on the rise, reaching over 84 million in 2014, with increasing disposable incomes favouring overseas trips. Download the report.

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