This KarryOn article highlights the top trends and insights gathered at the world's largest travel show - World Travel Mart in London. Among these include:
- Travellers choosing a holiday destination based on the environment and sustainability.
- By 2018, mobile will be the number one method for travel bookings given internet usage is already nearing 75%.
- Physital is the new buzzword for agents. Wholesalers are likely to provide agents with branded virtual reality headsets to assist them in selling their product.
- Within 5 years, Facebook will be 100% video content. Unless your business is producing immersive video or 360-degree video, you will be left behind.
- Not far behind are Chatbots, using artificial intelligence and machine learning to interact via an app with potential customers in a human like way without any direct human involvement.