The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Global tourism resilient to terrorism and further challenges

Global tourism resilient to terrorism and further challenges | The Insight Files | Scoop.it

According to new research by the WTTC, global travel and tourism continues to register strong growth despite challenges from terrorism, political turmoil, global economic developments and the Brexit decision. The update of WTTC's Economic Impact Report 2016 shows that, despite the many challenges travel and tourism have faced in the first six months of 2016, the sector is still expected to grow by 3.1%, outpacing global economic growth forecast at 2.3%. While the global picture remains positive, the outlook for some countries has deteriorated since WTTC's last forecast in March 2016. Find out more.

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Joyce Hajal's curator insight, October 10, 2016 5:57 AM
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Panos Fotiadis's curator insight, October 14, 2016 4:22 AM
WTTC research on global tourism
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Travel brands that don't understand social media will perish

Travel brands that don't understand social media will perish | The Insight Files | Scoop.it

Eleven years after the founding of Facebook and nine years after Twitter debuted, the travel industry is well-versed in social media, right? Wrong. At least that is the view espoused by members of a social media panel at the World Travel & Tourism Council's Global Summit in Madrid, Spain. Moderated by Skift's CEO and founder Rafat Ali, panel members seemed to agree that the travel industry still doesn't understand social media and isn't using various platforms to their fullest potentials. Panellists included the president and CEO of Orbitz Worldwide and John O'Sullivan, the managing director of Tourism Australia. Some 23% of the audience members polled during the panel indicated that 20% to 50% of their marketing and communications budgets will account for spending on social media during the next five years.

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Panos Fotiadis's curator insight, May 25, 2015 2:00 AM

do you "understand" social media...?

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Future hotspots: 11 unlikely destinations tipped to boom

Future hotspots: 11 unlikely destinations tipped to boom | The Insight Files | Scoop.it

They may not seem like obvious destinations for a holiday, but tourism is starting to surge in these unlikely places. See which destinations are tipped for a surge in tourism over the next 10 years, according to the World Travel and Tourism Council (WTTC). They are ranked according to the projected growth per annum of travel and tourism as a direct contribution to GDP.

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Where in the world is safe to travel?

Where in the world is safe to travel? | The Insight Files | Scoop.it

The World Economic Forum has counted down the top safe (and not so safe) countries to holiday in. Coming in the top ten, Finland wore the golden crown, while Qatar and the United Arab Emirates sat on the bronze podium. Australia managed to sweep in the top 20 at number 13, ahead of the Sultanate of Oman, Switzerland, and even crowd favourites Norway and Sweden. The Travel and Tourism Competitiveness Report for 2015 rates 141 countries, from the good to the not so good, giving travellers a better idea on places safest to jetset to. Find out more.

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International tourist arrivals will top 1.7 billion per year by 2025

International tourist arrivals will top 1.7 billion per year by 2025 | The Insight Files | Scoop.it

The World Travel and Tourism Council projects the world will welcome 1.8 billion international visitor arrivals per year by 2025, a 58% increase from the 1.1 billion international arrivals who crossed borders in 2014. These international tourists will contribute to a travel industry experiencing faster growth than the wider global economy but the money tourists spend in their own countries continues to dwarf that of international tourists travelling abroad. The organisation forecasts domestic travel spending growing slightly faster than foreign visitor spending in 2015, 3.7% vs. 2.8% and accounting for $3.7 trillion and $1.4 trillion, respectively, of the world's GDP. The global dollar amount for annual domestic tourist spending will be more than double what foreign visitor spending claims by 2025 even with the number of international travellers soaring. Click here to download the report.

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