Five things travel brands aren’t doing with their web testing (but should be) | The Insight Files | Scoop.it

Testing should be about more than conversions and revenue - it can become a multipurpose tool across of your organisation, says Maxymiser. While most major brands are leveraging A/B and multivariate testing, very few exploit the full power of their testing solution. In this article, Maxymiser's managing consultant details five ways that brands can leverage their testing solution for great ROI. These include:


  1. Mitigating risk
  2. Trying small changes, leading to big results
  3. Testing before investing
  4. Steering large scale development projects
  5. Gaining customer insights


Once brands realise the power of their testing solution, they start to understand the capabilities of testing outside of simple on-site changes designed to increase conversion rates. Click here to learn more.