The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Tourism Content Marketing webinar

Tourism Content Marketing webinar | The Insight Files | Scoop.it

Join Tourism eSchool's free Content Marketing Webinar on 1st May to learn 5 crucial content marketing tips for tourism businesses in 2015. The webinar will cover the following topics:


  1. Why content is one of the best, low cost marketing tactics for tourism brands to grow bookings and sales.
  2. 3 types of content you need to be sharing to drive bookings and sales.
  3. How to work smarter, not harder when creating and sharing content.
  4. Why your website and email are essential partners in your content marketing strategy.
  5. 3 essential metrics to track your content marketing success.


Find out more.

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Mastering the art of Instagram for your business

Mastering the art of Instagram for your business | The Insight Files | Scoop.it

Tourism Australia is the most followed country on Instagram, with over 1 million people following the @Australia profile. Join Tourism Australia's social media team in a free webinar exploring what makes the profile so popular worldwide, with discussion of recent case studies and colourful examples. Topics include:


  • What makes a great Instagram photo
  • The latest Instagram research conduced by Tourism Australia
  • The best case studies from across Australia
  • How Tourism Australia choose and feature images on their profiles
  • How to use images captured by your customers in other marketing assets


This webinar will be conducted on 3 February 2014 at 1:00pm AEDT. It will comprise a 30-minute presentation followed by 15 minutes of Q&A. Click here to register.

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Euromonitor Webinar | Rising power of female consumers

Euromonitor Webinar | Rising power of female consumers | The Insight Files | Scoop.it

The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men. Register for this webinar by Euromonitor International to learn:


  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


The webinar will be conducted on Thursday, 19 March at 9am CST/2pm GMT. Click here for more information.

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