The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Make your travel website mobile-friendly or it won't rank in search

Make your travel website mobile-friendly or it won't rank in search | The Insight Files | Scoop.it

During 2016, half of online travel bookings were made on mobile devices, expected to increase to 70 per cent by 2019. Hotel websites which are not optimised for mobile devices are pushing prospective guests away while mobile-friendly websites are ranking higher in Google than ever. In late 2016, Google introduced mobile-first indexing, which ensures that mobile-friendly websites rank first, regardless of which device the user is on. Bing has since followed suit. Tnooz tested over 1000 websites using Google's mobile-friendly test and found that only 17 per cent of websites passed with flying colours. Some 14 per cent of hotel websites completely failed Google's mobile-friendly test. Between these two extremes, 69 per cent aren't making the experience as easy as they should for mobile users. Find out more.

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Eve-Line Boulle's curator insight, April 27, 9:48 AM
"For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine."
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10 key elements of a high quality website

10 key elements of a high quality website | The Insight Files | Scoop.it

What makes a great website? 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well. And that’s just the tip of it… there are a ton of small things you need to do in order to create a high quality website. Quality content is original, purposeful, and correctly optimised information that people and search engines are driven to read, view and share. Quality content helps you rank better for search engines and delights your customers.

 


Via Antonino Militello
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Marco Favero's curator insight, December 12, 2014 4:46 PM

aggiungi la tua intuizione ...

Sue Walsh's curator insight, January 13, 2015 9:51 PM

A good summary checklist!

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Which tourism and travel website gets the most clicks?

Which tourism and travel website gets the most clicks? | The Insight Files | Scoop.it

The rise of digital technology has changed the way travellers do their research, but where exactly are they going when they open their Internet browsers? New research shows that Qantas’ website receives the most visitors in the Australian tourism and travel industry, with an average of 2.7 million people per month. Jetstar and Booking.com are the second most visited sites with 9.7% or 1.9 million of the population clicking onto them in an average four weeks. Rounding up the top five are Virgin Australia, TripAdvisor and Webjet. User-review site TripAdvisor experienced the largest increase in visitors with a 45% increase (from 6.1% to 8.8%). Find out more.

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The Tailormade DMC's curator insight, September 7, 2016 6:45 AM
TripAdvisor experienced the largest increase in visitors with a 45% increase...maintining the position as the leader of online travel.
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Tourism Australia launches new Chinese website - Travelandtourworld.com

Tourism Australia launches new Chinese website - Travelandtourworld.com | The Insight Files | Scoop.it

Tourism Australia today launched a new Chinese consumer website Australia.cn, the first consumer website the National Tourism Agency has developed exclusively for an overseas market.

 

The website has been designed to cater for the way Chinese consumers view the internet, with content specifically tailored to highlight Chinese consumers’ most preferred Australian travel experiences, as well as full integration with China’s most popular social media platforms.

 

Read the full story here: http://t.co/1wX9HHJq8d)...


Via ATECToday
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