Improve the visuals on your hotel website to increase bookings | The Insight Files |

High quality hotel visuals increase bookings - optimising your property's images in all places that prospects might 'see' your property (brand website, third party distribution channels and even search engines) may increase your chances of converting lookers to bookers. To keep it simple, this article outlines a few simple things that you should do to improve the quality of your visuals:


  1. Make your photos bigger.
  2. Add more photos.
  3. Categorise and tag your images.
  4. Include descriptive information.


Following these tips will improve your content score from OTAs and increase both your direct and third party booking conversion. Find out more.