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Consumer trends and news curated by Tourism Australia
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The influence of Western Australian visitor centres on tourist behaviour

The influence of Western Australian visitor centres on tourist behaviour | The Insight Files | Scoop.it

Visitor centres continue to play a crucial role in informing and educating tourists about local areas and tourism products, despite increasing numbers of consumers using digital channels for searching, selecting and booking travel. Tourism Research Australia (TRA) - in partnership with Tourism WA - contracted Metrix Consulting to research the effectiveness of visitor centres in Western Australia (WA), their impact on visitor behaviour, and how their offering can be improved. Among the report's key findings include:


  • Overall, 94% of respondents using a visitor centre in the study are satisfied with their experience, including 70% very satisfied.
  • There is a modest positive impact on the length of stay and spend for visitor centre users, particularly in more remote regional locations.
  • Visitor centres make an immediate financial contribution in their local area, and more broadly enhance the quality of visitor experiences and encourage future advocacy for visitors to the region.
  • The most common motivators for stopping at a visitor centre are to access information on attractions, obtain maps or find information on activities.


Click here to download the report.

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WA's largest marine park signed off

WA's largest marine park signed off | The Insight Files | Scoop.it

Western Australia's largest marine sanctuary, to be created in the state's  north, will be jointly managed by the state and traditional owners, the  government has confirmed.

At a ceremony at Camden Sound in the Kimberley on Thursday, WA Environment  Minister Albert Jacob signed the first joint management agreement for a marine  park with the Dambimangari Aboriginal Corporation.

 

The new Lalang-garram Camden Sound Marine Park will safeguard the primary  calving area of humpback whales that migrate annually along the WA coast between  the Antarctic and the Kimberley.

Other species to be protected include the newly-discovered snubfin dolphin,  marine turtles, dugongs, saltwater crocodiles and several species of  sawfish.

The park ultimately will cover more than 7000 square kilometres, or 700,000  hectares, once the park boundary is extended to the high water mark.

 

The agreement will also see the employment of existing indigenous rangers in  the area

 

Read more: http://www.watoday.com.au/wa-news/was-largest-marine-park-signed-off-20131107-2x3p9.html#ixzz2l3rBTrBd

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Tourism a jobs winner - The West Australian

Tourism a jobs winner - The West Australian | The Insight Files | Scoop.it

Tourism will overtake mining and construction as one of the biggest employers in WA, according to statistics to be released today.

 

The annual "report card" compiled by Tourism Research Australia showed tourism jobs in WA grew 11.25 per cent to 89,000 in the past financial year, the biggest increase of any State.

 

Tourism accounts for 7 per cent of all jobs in the State, just behind mining with 8 per cent, construction 10 per cent and health care and social assistance, the top employer with 11 per cent.

 

Tourism Council chief executive Evan Hall said tourism would become more important to the WA economy as the resources boom slowed.

 

"The trend is for tourism jobs to grow as mining jobs decline," he said. "With the lower Australian dollar, cheaper hotel rates and more flights to Perth, WA can win back the leisure tourists we lost over the last few years."

 

Mr Hall said in all other States tourism employed more people than mining.

 

"Tourism would create more jobs than mining in WA, too, if it got the same backing from government," he said. "Over the next few years, tourism can replace the lost mining jobs, so long as WA doesn't keep putting all its eggs in the resources basket."

 

He called on the State Government to invest in promoting WA as a holiday destination and create new jobs in the sector.

 

Read more: http://au.news.yahoo.com/thewest/a/-/wa/17874412/tourism-a-jobs-winner/ 

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Western Australia: life off the grid

Western Australia: life off the grid | The Insight Files | Scoop.it
Sometimes you need to disconnect before you can hope to connect with your surroundings, writes Brigid Delaney.
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New Kimberley Marine Park to rival GBR - Australian Geographic

New Kimberley Marine Park to rival GBR - Australian Geographic | The Insight Files | Scoop.it

The roll-out of Australia's second-largest marine park has begun in the Kimberley, Western Australia.

 

Set to be the second largest marine park in Australia after the Great Barrier Reef, the Great Kimberley Marine Park will eventually encompass the majority of the Kimberley region’s waters, extending from Eighty Mile Beach south of Broome, to the top of the state, just past Kununurra.

 

The Kimberley is an internationally recognised hotspot for coral diversity, and home to six of the world’s seven marine turtle species. The region also provides a refuge for dugongs, whales, dolphins and sharks.


Via ATECToday
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