The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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TripAdvisor to fix its lack of attention to restaurants and attractions

TripAdvisor to fix its lack of attention to restaurants and attractions | The Insight Files | Scoop.it
TripAdvisor CEO Stephen Kaufer said We think it will be really hard for anyone else, even Google" to say they are a better-suited to plan an entire trip.
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Easter spending: sweets, seafood and the great Australian road trip

Easter spending: sweets, seafood and the great Australian road trip | The Insight Files | Scoop.it
This Easter, couples and families will take advantage of the bumper holiday period to enjoy travel, fine food and drink, and premium confectionery, say business information analysts at IBISWorld.
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Riverina agritourism marketing campaign begins

Riverina agritourism marketing campaign begins | The Insight Files | Scoop.it
There is hope the Riverina's diverse agricultural industries will be its strength in a new marketing campaign encouraging people to visit the region.
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18m Buddha tipped to attract Asian consumers to Australian wine region

18m Buddha tipped to attract Asian consumers to Australian wine region | The Insight Files | Scoop.it

A South Australian winery is hoping an 18m tall Buddha will help attract tourists to the area and benefit winemakers by strengthening its ties with Asia and supporting wine tourism in the region.


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Stuart Mosman, winery manager at the McLaren Vale wineries told the paper it was a “prime opportunity” for McLaren Vale wineries to promote their brands to China – Australia’s fastest growing export market.

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Sarah Morgan's curator insight, July 16, 2014 10:10 PM

Funny how a Gold Budda or a 800 pound Blue Marlin can be used to attract tourists depending on where you live!

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Does Your Destination Marketing Strategy Cater to Culinary Tourists?

Does Your Destination Marketing Strategy Cater to Culinary Tourists? | The Insight Files | Scoop.it

"It should. Nearly every tourist eats out while traveling, and dining is consistently ranked in the top three favorite activities of travelers. Due to growing global affluence, changing demographics, emphasis on local produce, increased multiculturalism, and media focus on food, culinary tourism has become one of the fastest growing segments in the travel industry and is likely to continue this exponential growth through the next decade."

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Jason Bent's curator insight, March 18, 2014 5:38 AM

Tour d'horizon sur le potentiel du tourisme culinaire et des exemples de bonnes pratiques en la matière