Nearly one third of the population are ‘Trusted Advisers’ when it comes to planning a holiday, sought after by friends and family for their travel tips. Friends and family tell it like it is, without fear, favour or commercial motivation - just the benefit of their own experience. In the 12 months to September 2014, 33% of Australians reported being asked for advice about planning a holiday by friends or family. Among different age groups, Australians aged 25-34 are the most sought-after Trusted Advisors ahead of 35-49 year-olds. Click here for more information.