The Insight Files
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Consumer trends and news curated by Tourism Australia
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World Cup biggest event since 2000 Olympics

World Cup biggest event since 2000 Olympics | The Insight Files | Scoop.it

The recent ICC Cricket World Cup was the biggest event Australia has hosted since the 2000 Olympic Games in Sydney, according to a report from financial analysts PwC. The findings of an economic impact and benefits analysis has revealed the tournament provided a significant economic boost for co-hosts Australia and New Zealand, generating more than AU$1.1 billion in direct spending and creating the equivalent of 8,320 full time jobs. It was one of the biggest events in the history of both countries and bigger for Australia than the 2003 Rugby World Cup, the 2006 Commonwealth Games and the 2015 Asian Cup.

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The World Cup led to a surge in mobile bookings for Latin America

The World Cup led to a surge in mobile bookings for Latin America | The Insight Files | Scoop.it

This summer's World Cup in Brazil offers some lucrative lessons for future large-scale sporting events looking to reach fans' wallets on the go. Latin America saw the largest seasonal increases for mobile bookings from January to June this year, coinciding with the FIFA World Cup and rising 42% during that time, 20% higher than the U.S. and 40% higher than where Europe ended in June. The findings come from a recent Criteo Travel Flash Report which examined more than 1000 travel websites' traffic for the first six months of 2014 and analysed 300 million bookings which had more than $150 billion in value. To view the full report, click here.

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ICC Chairman hails ICC Cricket World Cup 2015 as most popular in history

ICC Chairman hails ICC Cricket World Cup 2015 as most popular in history | The Insight Files | Scoop.it

The Chairman of the International Cricket Council has hailed the ICC Cricket World Cup 2015 as "the most popular in history," following a record crowd at the final played at the Melbourne Cricket Ground on Sunday. The match, which saw Australia win over New Zealand to take out the Cup for the fifth time, was attended by 93,013 fans - a new record for One Day international attendance. In total, 1,016,421 people attended the 49 matches over 44 days across Australia and New Zealand. Find out more

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