The Insight Files
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Consumer trends and news curated by Tourism Australia
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Australians rank travel over property in new survey

Australians rank travel over property in new survey | The Insight Files | Scoop.it

Travelling the world is the ultimate Australian dream, according to the Yellow Brick Road Wealth Management Hopes and Dreams Survey. The survey analyses the hopes and dreams of over 4,500 Australians in an aim to better understand the nation's financial goals and priorities. Although the results differ substantially between states and territories, the survey revealed for Australians in general the ultimate dream is to travel the world. The survey required respondents to choose from thirty aspirations under several categories. Lifestyle dreams were the most popular with 24% of respondents choosing this category, followed by property (23%), family (21%), money (13%), career (11%) and retirement (9%). From these categories, dreams to travel the world surpassed buying a first home, controlling debt and paying off a mortgage.

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Travel tops the list of Australia's hopes and dreams

Travel tops the list of Australia's hopes and dreams | The Insight Files | Scoop.it

Recent research by Yellow Brick Road Wealth Management has revealed travelling as the ultimate Australian dream, surpassing buying a first home, getting debt under control, paying off the mortgage and owning a business. Yellow Brick Road executive chairman said these top five dreams represent a country that values lifestyle, property and entrepreneurship. "Australia is a nation of holidaymakers and globetrotters and the research showed that we haven't lost our travel bug. People across the country told us their biggest dream is to see the world," he said. Click here to see how your hopes and dreams compare to the rest of Australia.

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