The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Young Australians yearning to travel

Young Australians yearning to travel | The Insight Files | Scoop.it

Intention to travel within Australia and New Zealand is high among the 18-35 year old market, with 74% indicating they plan to travel domestically and 88% planning to head overseas in the next three to four years. According to recent research conducted by Longergan Research and commissioned by Contiki, of the young Australians who plan to take an overseas trip, a significant 93% want to include a a trans-Tasman trip on their itinerary. Find out more.

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Millennials (aka Gen Y): Travel’s fastest growing age demographic... | Tnooz

Millennials (aka Gen Y):  Travel’s fastest growing age demographic... | Tnooz | The Insight Files | Scoop.it

One of the most exciting opportunities lies with the Millenials, a bionic cohort of under 35s steadily re-defining travel for all generations. In fact, according to AmEx Business Insights, travel spending by Millenials increased by 20% this year, making them travel’s fastest growing age demographic.

 

And these kids are connected:

10.4 sources of online information before buying

75% have a social media profile

83% sleep with their cell phones by the bed

84% say user-generated content has a real impact on their travel decisions

57% update social media every day while traveling

 

So what does this mean for a travel brand looking to compete – and win – within this segment?

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Australian working holidays still enticing youths

Australian working holidays still enticing youths | The Insight Files | Scoop.it
Young travellers seeking a working holiday experience in Australia increased by three percent in 2011, according to figures released by Destination NSW.

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Travel Boom: Young Tourists Spent $217 Billion Last Year, More Than Any Other Group

Travel Boom: Young Tourists Spent $217 Billion Last Year, More Than Any Other Group | The Insight Files | Scoop.it

Backpackers may finally be getting some respect – at least from an economic standpoint.Young people are traveling more, staying away for longer periods of time and spending more money, a new report indicates.

 

In 2012, $217 billion of the $1.088 trillion tourism “spend” worldwide came from young travelers, an increase that vastly outstripped that of other international travelers, according to a new study of youth and student travel released by Amsterdam-based World Youth Student and Educational Travel Confederation. Young travelers now represent 20 per cent of international tourism, making the group an important economic force.

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Andrea Rossi's curator insight, October 11, 2013 4:52 AM

"The change in motivation behind traveling is one of the starkest shifts in trends the youth travel sector has seen in the last five years"

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Chinese Students: The new wave of tourists

Chinese Students: The new wave of tourists | The Insight Files | Scoop.it

"[The] College Entrance Exam is the most important event for Chinese students. Before the exam, they are the most hard working student in the world. After that, they can be the most crazy tourists. Usually parents will offer their children considerable sums of money for them to spend to relax and enjoy. And many of them choose to travel. [...] Long-distance travel is still popular while outbound travelling route becomes much popular than before. Especially destinations such as Europe and Australia. France, Italy, Sweden are the most popular countries in Europe this year"

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Youth travel: building the future of tourism through backpacks - ...

Youth travel: building the future of tourism through backpacks - ... | The Insight Files | Scoop.it
They busily buzz about the world in massive numbers. They descend on locations and immediately fill the space with intense color, sound, and what could easily be described as a hive of activity. They carry on their backs the wings of their mobility, their backpacks. The sharpness of their minds, words, and texts can be stinging in their often vowel-less expression. And yet their youthful nature can be as sweet as honey.
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