New research confirms that the tourism industry should be paying more attention to the millennial market. According to the WYSE Travel Confederation and World Tourism Organisation, youth and student travellers aged 15 to 29 represent 23% of international tourist arrivals. Youth and student travel is one of the fastest growing and most dynamic segments of global tourism with young travellers attracting attention from destinations looking to diversify their markets. According to WYSE Travel Confederation Director General, David Chapman, "Not only are young travellers on the verge of representing nearly one-quarter of international arrivals, they bring sustainable value to destinations." These travellers are pursuing knowledge and skill-building activities through travel, offering deeper value to both traveller and host destinations.