The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Youth travel comprises 23% of tourist arrivals

Youth travel comprises 23% of tourist arrivals | The Insight Files | Scoop.it

New research confirms that the tourism industry should be paying more attention to the millennial market. According to the WYSE Travel Confederation and World Tourism Organisation, youth and student travellers aged 15 to 29 represent 23% of international tourist arrivals. Youth and student travel is one of the fastest growing and most dynamic segments of global tourism with young travellers attracting attention from destinations looking to diversify their markets. According to WYSE Travel Confederation Director General, David Chapman, "Not only are young travellers on the verge of representing nearly one-quarter of international arrivals, they bring sustainable value to destinations." These travellers are pursuing knowledge and skill-building activities through travel, offering deeper value to both traveller and host destinations.

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Panos Fotiadis's curator insight, October 19, 2015 12:10 PM

The biggest segment?

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Sydney named top destination in the world for international students

Sydney named top destination in the world for international students | The Insight Files | Scoop.it
Sydney is the most popular city in the world for international university students, beating more than 83 cities including London, Paris and New York to the coveted spot, a new global ranking reveals.
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Airbnb to car-sharing: why your company needs to wake up to the collaborative economy

Airbnb to car-sharing: why your company needs to wake up to the collaborative economy | The Insight Files | Scoop.it

"We are witnessing the emergence of a new industry of collaborative enterprises that let consumers bypass traditional, inefficient companies to get the products and services they want.
 

Zipcar (automobiles), Airbnb (rooms to rent for vacationers), and BookCrossing (a social book sharing community) all help people find what they want quickly, cheaply, and efficiently — from each other.


From Etsy to TaskRabbit to Lyft, the sharing economy is on the rise. Your customers are sharing products rather than buying them — and that’s a disruption to you."

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PATA launches survey on young Asian travellers

PATA launches survey on young Asian travellers | The Insight Files | Scoop.it

"The rise of Asian economies and the associated boom in international travel is grabbing the attention of the global travel and tourism community. The way young consumers plan, book and experience travel today offers destinations and businesses a valuable insight into how families, business travellers and seniors will travel in the future."

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Australia targets youth travellers -

Australia targets youth travellers - | The Insight Files | Scoop.it

Tourism Australia has brokered a multi-million dollar deal with retailer STA Travel to encourage youth travel from Australia’s leading inbound tourism markets.

The three year AU$9 million Memorandum of Understanding (MoU) will assist in promoting travel to Australia from key international markets including the United Kingdom, France, Germany, the United States, Japan and Singapore.

Tourism Australia and STA Travel recently collaborated on the ‘Best Jobs in the World’ competition, resulting in sales increases of STA Travel youth holiday packages to Australia.

“Up to now, most of our major strategic marketing agreements have been with airlines, so this deal marks a significant and very positive step towards broadening the international marketing and distribution of Australian holidays,” Tourism Australia managing director Andrew McEvoy said.

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Andrea Rossi's curator insight, September 24, 2013 2:31 AM

"Tourism Australia has brokered a multi-million dollar deal with retailer STA Travel to encourage youth travel from Australia’s leading inbound tourism markets."

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Millennials the most likely age-group to indulge in luxury hotel services

Millennials the most likely age-group to indulge in luxury hotel services | The Insight Files | Scoop.it

"A new survey released today by Chase Card Services reveals that millennials are more likely than older travelers to seek out hotels with luxury services such as dry cleaning (32%), massage or spa services (30%) and pet-friendliness (23%). Furthermore, the survey shows millennial travelers are more likely to say it’s a ‘deal breaker’ if a hotel is not near public transportation (19%)."

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Harnessing the collaborative economy: Rome2rio adds carpooling to the point-to-point mix

Harnessing the collaborative economy: Rome2rio adds carpooling to the point-to-point mix | The Insight Files | Scoop.it
Point-to-point has a new method of transportation, as Rome2rio adds carpooling inventory to its options for European journeys.
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How to package your product for millennials

How to package your product for millennials | The Insight Files | Scoop.it

"Tech-savvy millennials are adept at researching destinations and experiences online, however tour operators that personalise their offerings still have a role to play. Tessa Reed speaks to experts to find out more."

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Travel Boom: Young Tourists Spent $217 Billion Last Year, More Than Any Other Group

Travel Boom: Young Tourists Spent $217 Billion Last Year, More Than Any Other Group | The Insight Files | Scoop.it

Backpackers may finally be getting some respect – at least from an economic standpoint.Young people are traveling more, staying away for longer periods of time and spending more money, a new report indicates.

 

In 2012, $217 billion of the $1.088 trillion tourism “spend” worldwide came from young travelers, an increase that vastly outstripped that of other international travelers, according to a new study of youth and student travel released by Amsterdam-based World Youth Student and Educational Travel Confederation. Young travelers now represent 20 per cent of international tourism, making the group an important economic force.

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Andrea Rossi's curator insight, October 11, 2013 4:52 AM

"The change in motivation behind traveling is one of the starkest shifts in trends the youth travel sector has seen in the last five years"