The Insight Files
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Consumer trends and news curated by Tourism Australia
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Tourism Australia loads up on content for Aboriginal travel campaign

Tourism Australia loads up on content for Aboriginal travel campaign | The Insight Files | Scoop.it

Tourism Australia launched its new "Aboriginal Australia: Our Country is Waiting for You" digital content campaign this month, centered around a three-minute video filmed by an Australian Aboriginal. This is the first time that Tourism Australia has launched a marketing campaign promoting the country's indigenous culture to the international consumer. It's also the first time we've seen an official tourism campaign supplemented with a filmmaker's blog describing the production of the campaign. In 2014, only 14% of international visitors participated in Australian travel experiences incorporating Aboriginal culture. The tourism board believes this is because international consumers  assume those experiences only take place in uncomfortable environments in remote landscapes.

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Extra flights to Uluru ‘to contribute to indigenous jobs growth’

Extra flights to Uluru ‘to contribute to indigenous jobs growth’ | The Insight Files | Scoop.it
JETSTAR’S announcement of more services between Melbourne and Uluru/Ayers Rock Resort will bring more people to experience a unique culture and contribute to jobs growth, Indigenous Affairs Minister Nigel Scullion says.
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Aboriginal tourism integral to Australian industry

Aboriginal tourism integral to Australian industry | The Insight Files | Scoop.it

A new Aboriginal Tourism Partnerships Report has cited relationship building as key to building the best cultural experience. An integral part of the Australian tourism industry, 9% of all international visitors are engaging with an Aboriginal cultural experience on their trip, according to Tourism Research Australia. Collaboration has been described as the key to unlocking tourism potential between Aboriginal and non-Aboriginal tourism enterprises. The study was conducted by Insight Communications and funded by the Victoria Tourism Industry Council. As there are currently no Aboriginal tourism partnerships operating in Victoria, the study draws on the experiences of four collaborations in Brisbane, Cairns/Cooktown, the Kimberley and Uluru/Top End. Find out more.

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Aboriginal 'cultural' tourism booming in B.C.

Aboriginal 'cultural' tourism booming in B.C. | The Insight Files | Scoop.it
Aboriginal tourism in B.C. earned $45 million last year, up from $20 million in 2012. The growing industry allows First Nations to showcase their cultural assets and make money without abusing their lands.
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