The Insight Files
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Consumer trends and news curated by Tourism Australia
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Mobile web beats apps when it comes to hotel bookings

Mobile web beats apps when it comes to hotel bookings | The Insight Files | Scoop.it

A study of 2,000 US smartphone owners has found they are more likely to book a hotel room using the mobile than an app. Millward Brown Digital produced the report and found that 44% of the sample had booked a hotel room in the past six months with 15% doing so using their phone. The total 'researching and booking' on their phone comes in at 22%. Nonetheless, desktop remains the dominant channel. The headline finding is that of those who do book using a phone, 29% prefer to use an app, 43% prefer the mobile web and 28% have no specific preference either way. People aged between 35-44 are the most likely to use a smartphone to book a hotel, while regular travellers are more likely to book via an app whereas occasional travellers will use the mobile web. Find out more.

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Panos Fotiadis's curator insight, January 5, 2016 3:29 AM

People aged between 35-44 are the most likely to use a smartphone to book a hotel...

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Here’s the first iPhone app for finding tour guides: LocalGuiding

Here’s the first iPhone app for finding tour guides: LocalGuiding | The Insight Files | Scoop.it

 

LocalGuiding can plausibly claim that its new iPhone app is the world’s first app for finding and hiring local guides. It lists about 4,000 guides listed in more than 100 countries.

 

The free app prompts you for the name of your city and then pulls up tours nearby. The image-driven results quickly show you the destination, a photo of the guide, and the price of the tour.

 

Using the slick but simple interface, users can have conversations with guides in advance, if you log in with an account at LocalGuiding. Signing up requires you give the site a valid email address.

 

A traveler can click on the image of a guide to find out more information about their history and to see reviews of the guide, plus a list of the languages the guide speaks and their response rate to inquires.

Users can also filter guides so you only see results from ones who speak one of six languages you specify.

 

Robert Blessing, the managing director of the Munich startup, told Tnooz that currently LocalGuiding isjust focusing on improving the iPhone app, though an Android version would be launched later this year.

The startup plans to promote the apps via its network, social media campaigns, and paid advertisement.

 

While being the first tour guide app, LocalGuiding is not the first tours & activities app, per se. Other competitors are in that broader category.

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Simple Recipe for a Successful Mobile Marketing Strategy Community

Simple Recipe for a Successful Mobile Marketing Strategy Community | The Insight Files | Scoop.it

When it comes to mobile marketing, not all strategies are created equal. While many brands have attempted to connect with users through a mobile device, not all have been successful.  The following guide offers everything you need to know to create a successful mobile marketing campaign.

Read more at http://www.business2community.com/mobile-apps/simple-recipe-for-a-successful-mobile-marketing-strategy-0440352#5k0ytAe20wlWMPFB.99

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Matmi's curator insight, March 28, 2013 8:04 AM

Point number 4 could not be more true. Having a mobile app developed can revitalise a business's mobile marketing. A business can interact with its customers easily, advertise new products, offer discount codes and promotions all at the touch of a button - if anything it makes both the business and the customers lives easier! Not only that , an app can also bring great ROI too.

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Five secrets only good travellers know

Five secrets only good travellers know | The Insight Files | Scoop.it

THE best travel experiences are always the ones that almost didn't happen. That bar you found around the corner, down the alley and up the lane, or the city you got stuck in because you missed your flight.

 
Well, now you can cultivate a serendipitous experience with these hidden gem-finding tools. Here are five tech tools to help you put the ‘plan’ in your ‘unplanned’ travel moments.
 
NearMe 
 
NearMe is a mobile app guide to help you get the most out of ending up in an unplanned city. Featuring location services, NearMe can find out where you are, give you a run-down of the bars, events, gigs and restaurants in your vicinity and then help you get there – all with handy map functionality. With global support ticked off, it’s perfect for when you miss your flight and end up in Hong Kong for an extra day. Just add Wi-Fi. 
 
 
Every would-be traveller should have an oft-tripped friends who can drop restaurant recommendations for London at the same time as they give you the best hotel for a New York stay. TripGems takes travel recommendations up a notch by giving you access to a database of the personal recommendations of well-travelled folk the world over. That café that took Anita from Auckland three years to find? You can hit that in a weekend trip and live to tweet to about it!
 
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Travel mobile and Web apps for easy travel | Digital Trends

Travel mobile and Web apps for easy travel | Digital Trends | The Insight Files | Scoop.it

Google was poised to put an end to the legendary travel guide Frommer’s printed version, marking a brilliant new frontier of electronically-abetted travel. Plenty of apps making friendly locals more accessible sound like every traveler’s dream. The Internet has tools on how to get the most of your vacation itinerary, taking you far beyond the paper tour guide. 

Still, be warned. When you’re traveling somewhere with rampant roaming charges and spotty Wi-Fi, Internet apps can improve your experience up until, “Oh crap. Was it a right or a left at the intersection?” 

And fittingly, recent news says that Arthur Frommer, the creator of the series, seems to be buying the rights back from Google and keeping the print around (while also maintaining a website and selling eBooks). 

While no tool is a cure-all for travel pains, plenty of apps offer access to locals and customizability not available in the standard paper guide. All it takes is a little planning ahead.



Read more: http://www.digitaltrends.com/lifestyle/replace-your-paper-travel-guide-with-mobile-apps/#ixzz2RFONkEnr
Follow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook
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