The Insight Files
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Consumer trends and news curated by Tourism Australia
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Tourism business boosted after Cairns hosts ATE last year

Tourism business boosted after Cairns hosts ATE last year | The Insight Files | Scoop.it

The tourism industry is starting to reap the benefits of what has been described as the best Australian Tourism Exchange in Cairns last year. ATE is recognised as the biggest gathering of overseas tourism and travel buyers meeting Australian sellers each year in Australia. Tropical North Queensland chief executive said hosting ATE in Cairns had generated greater awareness of the destination, with anecdotal evidence suggesting that wholesalers have included more Cairns and Great Barrier reef content in their offerings. China Eastern increased direct flights for the Chinese New Year period in response to the strength of that market. Additionally, the confidence shown by SilkAir announcing direct flights from May would have been influenced by the positive distribution system noise around ATE. Click here for more information.

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Cairns hosting of ATE14 a great success! - Tourism Australia

Cairns hosting of ATE14 a great success! - Tourism Australia | The Insight Files | Scoop.it
This year’s Australian Tourism Exchange (ATE14) - held for the first time ever in Cairns - has been hailed an ‘outstanding success’ by organisers Tourism Australia and Tourism and Events Queensland, after receiving almost perfect feedback in a survey of the 1,800 international buyers and Australian sellers delegates who attended the event.
Tourism Australia 's insight:

Regional centre provides a relaxed and welcoming location for tourism trade event

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Cairns takes out Australian Traveller’s friendliest town award

Cairns takes out Australian Traveller’s friendliest town award | The Insight Files | Scoop.it

Cairns is being urged to capitalise on its recent accolade as Australia’s friendliest town. The Far North tourist favourite has been voted the most friendly in the country by travel magazine Australian Traveller, in a poll of thousands of readers. After one reader said, "the further north, the friendlier the locals," Cairns MP and assistant tourism minister Gavin King is adamant that all residents have a role to play in ensuring the town stays in favour with travellers. Cairns beat second-placed Byron Bay to win friendliest town, with Airlie Beach, Broome and Exmouth in Western Australia rounding out the list.

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